The need to articulate and promote Kent State University's distinct institutional identity remains unabated in the increasingly competitive marketing environment of higher education. Integrated marketing communication is one way of advancing Kent State's reputation as a leader in higher education. Central to an integrated marketing plan is awareness of, and adherence to, the institution's visual identity program. The base element of this program is proper use of the appropriate logo on letterhead, envelopes, business cards, fax sheets, publications, billboards, television commercials and more.

This section of our Web site provides downloadable logos, as well as Kent State's Guide to Visual Standards. If you have additional needs questions or needs about logos or standards, be sure to explore the resources offered at the University Communications and Marketing Web site.