The College of Communication and Information understands that 21st-century students must compete in an innovation-driven economy that exists in a global marketplace. Coursework inspires students to think analytically, creatively and ethically, while the college’s entrepreneurial units stimulate them to apply those skills in real-world laboratories.
Students take part in:
- * strategic marketing planning
- * market research
- * concepts and designs for brochures
- * direct mail and logo/identity
- * broadcast, including radio and TV spots
- * web design/redesign
- * media planning and placement
- * public relations and media relations
Multi-Disciplinary ApproachOur staff is knowledgeable in branding, marketing, print design, interactive design, development, copywriting, usability, and user-experience design.
Research-based StrategyWe add value for our clients by approaching all of our projects with a strong research component to make sure we're hitting the mark.
State-of-the-art Usability LabOur usability experts at ScanPath use state-of-the-art equipment — including eye tracking, multiple camera views and detailed analysis software.
The Tannery The Tannery is a student-staffed, full-service integrated marketing communication firm, located in downtown Kent, where top-performing students in the College of Communication and Information come together to solve real-world client problems. With a team composed of visual communication design, public relations, advertising, computer science and marketing students, the firm works with local, regional and national clients.
The Tannery offers the experience to prepare students for lifelong success. The Tannery presents an opportunity to bridge the college experience to a full-time career in the field. Student employees learn to meet and exceed the dynamic demands of clients and businesses on a regular basis.
Glyphix Started in 1974 as one of the first such programs in the country, Glyphix is an award-winning design studio within the College of Communication and Information’s School of Visual Communication Design. The studio is staffed by exceptional visual communication design undergraduate and graduate students. Glyphix provides a professional atmosphere, both in philosophy and physical space, where student designers develop creative solutions for a wide variety of client needs.
ScanPath ScanPath Usability Lab is an entrepreneurial venture started in 2006 in the Information Architecture and Knowledge Management program of the School of Library and Information Science. Usability experts and state-of-the-art equipment — including eye tracking, multiple camera views and detailed analysis software — can assess user behavior and interaction with a website to guide or improve its structure and architecture.
TeleProductions For more than 50 years, TeleProductions’ professionals have provided the university and the surrounding community with a wide range of media services, technical and instructional support and award-winning video and audio productions. TeleProductions’ facilities include a fully digital high-definition satellite uplink/production truck, a television production studio, a video duplication center, and several post-production edit suites.
138 E. Main St., Ste. 203, Kent, Ohio 44240
Main Office: 330-672-7300
Evan Bailey, Operations Manager
Kristin Dowling, Business Development Manager