Marketing Minor

In today’s highly competitive business environment, successful managers must have a strong focus on providing customer satisfaction as well as the ability to research consumer needs, wants and desires; understand what these mean in terms of company offerings; and communicate the benefits of their products or services effectively. The Marketing minor helps students develop the perspectives and skills necessary to understand consumers and to provide customer satisfaction. Students completing the minor should be equipped to bring a marketing orientation to both profit and not-for-profit organizations.

MARKETING MINOR REQUIREMENTS (18 credits)
Course	Title	Credits
ECON	22060	Principles of Microeconomics	3
MKTG	25010	Principles of Marketing	3
	35035	Consumer Behavior	3
Choose from the following:	9
ENTR	27056	Introduction to Entrepreneurship (3)
MKTG	35050	Marketing Research (3)
	45045	Advertising and Promotion Management (3)
	45046	Personal Selling (3)
	45047	Advanced Professional Selling (3)
	45060	International Marketing (3)
	45082	Service, Retail and Web-based Marketing (3)
	45091	Marketing Seminar (3)
TOTAL	18

 

Requirement to declare the marketing minor:

• Minimum 2.50 cumulative GPA; or if freshman, no GPA required.
  

Requirement to graduate with the marketing minor:

• Minimum 2.50 GPA (including all attempts for 30000 and 40000 level courses) is required in the minor
  

Notes:

To earn a College of Business Administration minor, students must complete at least two courses in the minor at Kent State University on a graded basis. At least one of these courses must be at the upper-division (30000 or 40000) level.