Marketing is a broad field entailing a wide variety of tasks involving the analysis, planning, implementation, and control of marketing programs (the strategies and tactics used by businesses to sell products and services to other businesses and people). There are two majors and a minor in the Marketing Department. All of the marketing courses are designed to provide the student with a broad working knowledge of the theory and practice of marketing management.

Students majoring in Marketing or Managerial Marketing have employment opportunities in such fields as industrial and consumer sales, product management, international marketing, marketing research, and industrial purchasing, working with manufacturers, wholesalers, advertising agencies, retail organizations, and research oriented firms. Recently there has been an increased demand for marketing graduates from nonprofit organizations, the health care industry, service firms, and the public sector. A marketing degree from Kent State can help students to attain these positions.