The "Fashion School Store" (FSSTORE) was launched as a Fashion School retail/lab venture in downtown Kent, Ohio in Spring of 2012. This live retail environment exists to allow faculty and students to research and test design, production, buying, marketing, sales, and planning models in a live retail setting offering both unique merchandise presentation techniques and unique products to the greater Cleveland metropolitan area.
As an experimental space for retail interaction/presentation, the following collaborative projects with the FSSTORE are examples that integrate the use of digital design and production tools:
- “PRINT” (Dr. Nancy Stanforth, J.R. Campbell, Betsy Carr) - the Cotton Incorporated funded project to develop a collection of digitally printed cotton jackets as a means to promote and test perceptions of “luxury” in cotton products through employing digital textile printing and customization techniques
- “CODED :: FASHION” (Margarita Benitez, Markus Vogl) - a digitally designed and coded interface for engaging customers in the process of ‘designing’ laser-cut designs for personalized knit-fabric shirts.
- A “Zero-waste” garment collection project, (Linda Ohrn-McDaniel, Noel Palomo-Lovinski) produced through partnership with third-year fashion design students, the TSLAB and the FSTORE to design, produce and sell as a means to test the product concepts with consumers.