Profiles
César Zamudio
César Zamudio joined the Kent faculty in 2013. He has previously taught at The University of Texas at Dallas and Washington University in St. Louis. Zamudio's research focuses on the problem of "choosing others", such as finding an employer, spouse or business partner. Specifically, Zamudio investigates issues related to human branding, brand equity in social networks, two-sided matching and celebrity endorsements. Zamudio's research was recently distinguished with an Honorable Mention award from the Marketing Science Institute's Alden G. Clayton Dissertation Proposal Competition 2011. Prior to his doctoral studies, Zamudio obtained a B.A. in Marketing from Tecnológico de Monterrey, Campus Monterrey, México. He also worked in the IT industry and co-founded a promotional products company.
Scholarly, Creative & Professional Activities
Zamudio, Cesar, Yu Wang, Ernan Haruvy. 2012. Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market. Conditionally accepted, Journal of the Academy of Marketing Science.
The Many Facets of Brand Equity: Evidence from Relational Markets. Working paper (with E. Haruvy, Y. Wang).
Matching With The Stars: Assessing Brand Personality Fit in Celebrity Endorsements. Working paper.
Research Areas
- Social interaction
- Consumer choice
- Brand alliances
- Two-sided matching
OFFICE
Department of Marketing and EntrepreneurshipOFFICE HOURS
Spring 2013: Thursday, 1:45-3:00 P.M., BSA 514, or by appointment
CONTACT INFO
Phone: 330-672-2170czamudi1@kent.edu
COURSES TEACHING
Spring 2013- ENTR 37075 - 001 Entrepreneurial Marketing
- MKTG 85063 - 001 Analytical Meth Mktg Res