Ph.D., Fall 2012
Paul Mills is a Teaching Fellow in the Department of Marketing & Entrepreneurship at Kent State University. Prior to joining Kent State in 2012, Paul had a successful career as marketing consultant, consulting to firms in high technology markets such as nanotechnology, coatings, and instrumentation. Paul holds a Masters degree in Economics from Cleveland State University (2010) and a Bachelors degree in Economics from Cleveland State University (summa cum laude, 2008). His research interests include modeling, price theory, behavioral economics, and consumer decision making.
Â· 2013. Snap Coupons: Scanning for Discounts at the First Moment of Truth. Funded by the Marketing Science Institute, Role: Principal Investigator, with Dr. Cesar Zamudio, Award $10,500
Â· 2013, Kent State University Graduate Research Award (University-Wide) for Real-Time Price Incentives Conditioned on Customersâ€™ Purchase History Award: $1,000
Â· 2012 - 2013, University Fellowship, Kent State University
Â· 2013, Marketing Science Institute Research Competition: Mobile Platforms, Location-Based Services, and Their Impact on Customers
Â· 2013, Graduate Research Symposium award: The Price of Guilt: Pay What you Wish.
Refereed Conference Proceedings and Presentations
Mills, Paul, (2013), â€œWorld of Goo: A Large Scale Pay What You Wish Experimentâ€, Competitive Paper Session, American Marketing Association Summer Educators Conference
, Boston, Massachusetts.
Mills, Paul, (2013), â€œTrust, Reciprocity and Fairness in a Large Scale Pay What You Wish Experimentâ€ Competitive Paper Session, Society for the Advancement of Behavioral Economics, SABE/IAREP/ICABEEP conference
, Atlanta, Georgia.
Scholarly, Creative & Professional Activities
Consumer Price Theory
Consumer Decision Making
Mobile Marketing Technology
American Marketing Association
Association for Consumer Research
Society for the Advancement of Behavioral Economics
Society for Judgment and Decision Making
Department of Marketing and Entrepreneurship