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Managerial Marketing Major

Learn Marketing - The Hands-On Way

The Managerial Marketing major is designed to produce graduates who are ready to contribute to a firm, the first day on the job.  The program is for students who prefer small class sizes and a hands-on approach to learning.  The curriculum emphasizes significant engagement with projects, faculty and businesses, providing students with the tools to effectively market small to medium-sized organizations upon graduation.

Courses in this major include:

  • Principles of Marketing
  • Marketing Tools
  • Research for Marketing Decisions
  • Customer Analysis
  • Channel Management
  • Competitive Market Analysis
  • Promotion Management
  • Integrated Marketing Strategy

* In addition to the courses above, there are also three lab courses that emphasize a range of computer, analytical, presentation, and writing skills that graduates need to function successfully as marketers.