Managerial Marketing Major
Learn Marketing - The Hands-On Way
The Managerial Marketing major is designed to produce graduates who are ready to contribute to a firm, the first day on the job. The program is for students who prefer small class sizes and a hands-on approach to learning. The curriculum emphasizes significant engagement with projects, faculty and businesses, providing students with the tools to effectively market small to medium-sized organizations upon graduation.
Courses in this major include:
- Principles of Marketing
- Marketing Tools
- Research for Marketing Decisions
- Customer Analysis
- Channel Management
- Competitive Market Analysis
- Promotion Management
- Integrated Marketing Strategy
* In addition to the courses above, there are also three lab courses that emphasize a range of computer, analytical, presentation, and writing skills that graduates need to function successfully as marketers.