Managerial Marketing Major

Learn Marketing - The Hands-On Way

The Managerial Marketing major is designed to produce graduates who are ready to contribute to a firm, the first day on the job.  The program is for students who prefer small class sizes and a hands-on approach to learning.  The curriculum emphasizes significant engagement with projects, faculty and businesses, providing students with the tools to effectively market small to medium-sized organizations upon graduation.

Courses in this major include:

• Principles of Marketing
• Marketing Tools
• Research for Marketing Decisions
• Customer Analysis
• Channel Management
• Competitive Market Analysis
• Promotion Management
• Integrated Marketing Strategy

* In addition to the courses above, there are also three lab courses that emphasize a range of computer, analytical, presentation, and writing skills that graduates need to function successfully as marketers.