Skip Navigation
*To search for student contact information, login to FlashLine and choose the "Directory" icon in the FlashLine masthead (blue bar).

Profile Detail

César Zamudio

Assistant Professor

César Zamudio joined the Kent faculty in 2013. He has previously taught at The University of Texas at Dallas and Washington University in St. Louis. Zamudio investigates issues related to consumer choice, two-sided matching, preferences in social networks and new product development.

Zamudio's research was recently distinguished with an Honorable Mention award from the Marketing Science Institute's Alden G. Clayton Dissertation Proposal Competition 2011, and a grant from the MSI's Research Competition on Mobile Platforms (with Paul Mills). Prior to his doctoral studies, Zamudio obtained a B.A. in Marketing from Tecnológico de Monterrey, Campus Monterrey, México. He also worked in the IT industry and co-founded a promotional products company.

Scholarly, Creative & Professional Activities

Zamudio, Cesar, Yu Wang, Ernan Haruvy. 2013. Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market.. Journal of the Academy of Marketing Science 41(6), 722-736.

Zamudio, César, Sergey Anokhin, Franz Kellermanns. 2014. Network Analysis: A Concise Review and Suggestions for Family Business Research . Journal of Family Business Strategy 5(1), 63-71. (JFBS Special Issue on Research Methods in Family Business)

Working papers

The Company They Keep: How Human Brand Managers and Their Social Networks Shape Job Placement Outcomes (with Julie Guidry and Angeline Close) - Manuscript in preparation for Marketing Science

Estimating Preferences in Two-Sided Matching Markets. (with Ernan Haruvy and Yu Wang) - Manuscript in preparation for Journal of Marketing Research

Matching With The Stars: Assessing Brand Personality Fit in Celebrity Endorsements. Manuscript complete, target: Journal of Marketing

Snap Coupons: Scanning for Discounts at the First Moment of Truth. Research supported by MSI "Mobile Platforms" Research Grant 2013. (with Paul Mills) - Data collection in progress

Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data (with Hua Meng and Robert Jewell) - Data collection complete

Research Areas
  • Consumer choice
  • Social networks
  • Two-sided matching
  • New product development
César Zamudio
Department of Marketing and Entrepreneurship

Spring 2014: Thursday, 1:45-4:45 P.M., BSA 514, or by appointment

Phone: 330-672-2170
Spring 2014
  • MMTG 35023 - 002 Customer Analysis
  • ENTR 37075 - 001 Entrepreneurial Marketing
  • BAD 70198 - 001 Research
Fall 2014
  • ENTR 37075 - 001 Entrepreneurial Marketing
  • MKTG 45096 - 001 Indiv Invest In Mktg