César Zamudio joined the Kent faculty in 2013. He has previously taught at The University of Texas at Dallas and Washington University in St. Louis. Zamudio's research focuses on the problem of "choosing others", such as finding an employer, spouse or business partner. Specifically, Zamudio investigates issues related to consumer choice, two-sided matching, preferences in social networks and celebrity endorsements.
Zamudio's research was recently distinguished with an Honorable Mention award from the Marketing Science Institute's Alden G. Clayton Dissertation Proposal Competition 2011, and a grant from the MSI's Research Competition on Mobile Platforms (with Paul Mills). Prior to his doctoral studies, Zamudio obtained a B.A. in Marketing from Tecnológico de Monterrey, Campus Monterrey, México. He also worked in the IT industry and co-founded a promotional products company.
Scholarly, Creative & Professional Activities
Zamudio, Cesar, Yu Wang, Ernan Haruvy. 2012. Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market.. Journal of the Academy of Marketing Science 41(6), 722-736.
Estimating Preferences in Relational Markets. Working paper (with E. Haruvy, Y. Wang).
- Social interaction
- Consumer choice
- Brand alliances
- Two-sided matching
OFFICEDepartment of Marketing and Entrepreneurship
Spring 2013: Thursday, 1:45-3:00 P.M., BSA 514, or by appointment
CONTACT INFOPhone: 330-672-2170
COURSES TEACHINGFall 2013
- MKTG 45096 - 002 Indiv Invest In Mktg
- MKTG 85063 - 001 Analytical Meth Mktg Res
- MMTG 35023 - 001 Customer Analysis