Jennifer Wiggins Johnson
Dr. Jennifer Wiggins Johnson is an Associate Professor of Marketing at Kent State University. She received her Ph.D. in Marketing from the University of Wisconsin- Madison in 2006. Before coming to Kent State, Dr. Wiggins Johnson spent 2001-2006 as an Instructor in the Marketing Department of the University of Wisconsin-Madison.
Her academic research examines the intersection of marketing, psychology, and sociology. Dr. Wiggins Johnson has published research articles and presented at various conferences regarding consumers' response to touch, consumer helping behavior, and consumer reaction to communal relationships with firms.