Dr. Robert Jewell (Ph.D. Ohio State University, 1999) joined the Kent State University faculty as an Associate Professor in 2004.
Dr. Jewell has been published in a variety of scholarly journals and publications. His research has focused on consumer behavior, the effects of advertising on brand reputation and brand positioning.
â€œAssociative and Dissociative Comparative Advertising Strategies in Broadening Brand Positioning,â€ with Christina Saenger, Journal of Business Research, in press.
â€œHow Brand Inovativeness Creates Advertising Flexibility,â€ with Michael J. Barone, Journal of the Academy of Marketing Science, forthcoming.
â€œThe Innovatorâ€™s License: A Latitude to Deviate from Category Norms,â€ with Michael J. Barone, Journal of Marketing, Vol. 77 (1), 2013, 120-134.
â€œStereotype Processingâ€™s Effect on the Impact of Myth/Fact Message Format & the Role of Personal Relevance.â€ with Marie Yeh, Psychology & Marketing, Vol. 30 (1), 2013, 36-45.
â€œHow Category Advertising Norms and Consumer Counter-Conformity Influence Comparative Advertising Effectiveness", with Michael J. Barone, Journal of Consumer Psychology, Vol. 22 (4), 2012, 496-506.
Association for Consumer Research
American Marketing Association