Managerial Marketing - B.B.A. Download to print
College of Business Administration
Department of Marketing and Entrepreneurship
Room 320, Business Administration Building
The Bachelor of Business Administration in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities. The objective of this program is to educate students to function effectively in business environments (e.g., small firms) where they will have to make autonomous decisions and be required to take action on their own initiative.
Market and survey researchers held about 273,200 jobs in 2008, most of which—249,800—were held by market research analysts. Because of the applicability of market research to many industries, market research analysts are employed throughout the economy. The industries that employed the largest number of market research analysts in 2008 were management, scientific, and technical consulting services; management of companies and enterprises; computer systems design and related services; insurance carriers; and other professional, scientific, and technical services—which includes marketing research and public opinion polling.
General Admissions for Freshman Students: Students most likely to be admitted and succeed at the Kent Campus are those who have graduated with at least 16 units of the recommended college preparatory curriculum in high school, who have achieved a cumulative high school grade point average of 2.5 or higher (on a 4.0 scale), and whose composite ACT score is 21 or better (980 combined critical reading and math SAT score). For more information on admissions, visit the Admissions website for new freshmen. For more information on admissions, visit the Admissions website for new freshmen.
Progression in the major: Minimum 2.500 cumulative GPA, minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010 and MKTG 25010.
Minimum 121 total credit hours and 39 upper-division hours for graduation. Minimum 2.500 GPA overall and 2.500 GPA in major required for graduation. Minimum C (2.000) is required in ENG 21011, MATH 11010, COMM 15000 and MKTG 25010.
Study Abroad/Away Opportunities
There are many study abroad/away opportunities, for more information contact the Office of International Affairs.
Association to Advance Collegiate Schools of Business, The
American Marketing Association; Collegiate Business Association; Delta Sigma Pi; Net Impact Kent State University
Advanced Degree Programs
Master of Business Administration: Accounting, Finance, Human Resource Management, Information Systems, International Business, Marketing (M.B.A.)
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