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College
College of Business Administration

Department
Department of Marketing and Entrepreneurship

Room 534, Business Administration Building
E-mail: ebrandt@kent.edu
Tel: 330-672-2170
Fax: 330-672-5006
Web: www.kent.edu/business/marketing/
 

Description

The Bachelor of Business Administration in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities. The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Combined Baccalaureate/Master's Program in the College of Business Administration and Graduate School of Management: Students must have earned 90 semesters hours to apply for the Combine Baccalaureate/Master's Program in the College of Business Administration. In addition, they must meet the GPA requirement of 3.30 after 90 semester hours
  

Career Opportunities

The breadth of the Managerial Marketing major opens a wide range of career choices to students including marketing management, brand management, advertising and promotion management, personal selling, public relations, starting a business as an entrepreneur and many other exiting opportunities.

Admission Requirements

General Admission for Freshman Students: Students most likely to be admitted and succeed at the Kent Campus are those who have graduated with at least 16 units of the recommended college preparatory curriculum in high school, who have achieved a cumulative high school grade point average of 2.5 or higher (on a 4.0 scale), and whose composite ACT score is 21 or better (980 combined critical reading and math SAT score). For more information on admissions, visit the Admissions website for new freshmen.

Transfer Student: A cumulative GPA of at least 2.5 is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 11011, ENG 21011, MATH 11010 and MKTG 25010  must have earned a minimum C (2.00) grade.

Additional Information:

  • Students are admitted into the Managerial Marketing major in fall semester only.

Progression in the major: Minimum 2.500 cumulative GPA, minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010, MKTG 25010 and MMTG 35011.

Graduation Requirements

Minimum 121 total credit hours  and  39 upper-division hours for graduation. Minimum 2.500 GPA overall and 2.500 GPA in major required for graduation. Minimum C (2.000) is required in ENG 21011, MATH 11010, COMM 15000, MKTG 25010 and MMTG 35011.
 

Program Learning Outcomes

The learning objectives for the Bachelor of Business Administration degree are as follows:

  1. Our students will have a thorough understanding of various organizational and market activities and processes to be able to systematically analyze, interpret and apply to make business decisions
  2. Our student will have the ability to articulate and communicate business knowledge and skill necessary to enter the economy as business professional
  3. Our students will be able to recognize and analyze ethical problems to make ethical business choices.
  4. Our students will understand the impact of globalization on business decisions in organizations.
Study Abroad/Away Opportunities

There are many study abroad/away opportunities, for more information contact the Office of Global Education.

Program Fee

$85/semester

Accreditation

Association to Advance Collegiate Schools of Business, The
 

Student Organizations

American Marketing Association Collegiate Entrepreneurs Organization; Delta Sigma Epsilon; Collegiate Business Association; Delta Sigma Pi; Net Impact Kent State University
 

Advanced Degree Programs

Master of Business Administration: Accounting, Finance, Human Resource Management, Information Systems, International Business, Marketing (M.B.A.)