Advertising - B.S. Download to print
College of Communication and Information
Advertising majors study the entire spectrum of the advertising business and the social responsibilities of a persuasive media. The major prepares students for careers in creative, media planning, account management, media sales, sales promotion and direct marketing. Typical positions for new graduates include junior copywriter, assistant account executive, assistant media planner or buyer, or assistant advertising manager.
Journalism and mass communication majors supplement their coursework with an internship in their field of specialization. Other opportunities for practical experience include news, production, management, sales, performance and advertising positions on the campus newspaper, the Daily Kent Stater, and its online edition; the campus television station, TV-2; the campus radio station, Black Squirrel Radio; and the campus magazine, the Burr, and its online edition. Students may also obtain positions with "The Tannery" a student-run, full-service integrated marketing communications firm in downtown Kent.
Advertising careers include the creative elements of all kinds of advertising and promotional elements, including the strategic planning and execution of creative materials including print, broadcast and online; the planning and buying of all types of media including the ever expanding electronic media; account supervision, which is working with clients to help plan and execute advertising; and strategic planning and execution of direct elements, sales promotion and e-marketing.
Students first entering the university, whether from high school or transferring from another institution, are admitted directly into one of the ten JMC majors/concentrations. A Kent State GPA of 2.750 must be maintained to continue taking JMC courses.
Minimum 124 credit hours and minimum 2.750 cumulative and major GPA. Minimum 72 credit hours taken outside the School of Journalism and Mass Communication. Only general elective courses may be taken as pass/fail, of which maximum 12 credit hours may be taken as pass/fail. Students must meet the requirements stated in this catalog to declare a journalism and mass communication major. A 2.750 overall GPA is also required to enroll in JMC courses.
Study Abroad/Away Opportunities
Accrediting Council on Education in Journalism and Mass Communication
National Association of Black Journalists, Public Relations Student Society of America, National Press Photographers Association, American Advertising Federation Student Chapter, Kappa Tau Alpha. Student Media: Artemis, The Daily Kent Stater, The Burr and Cyburr, UHURU, Luna Negra, Fusion, TV2, Black Squirrel Radio, Kentwired.com
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