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College
College of Communication and Information
Department
School of Journalism and Mass Communication

201 Franklin Hall
Tel: 330-672-2572
E-mail: jmc@kent.edu
Web: http://jmc.kent.edu

Description

The Bachelor of Science in Electronic Media comprises three concentrations: electronic media production, electonic media sports production and electronic media management.

Students in the electronic media production concentration learn how to create audio and video programs. Students may assist in the production aspects of both Black Squirrel Radio and TV2.  Graduates generally secure entry-level positions in production departments for broadcast operations or production work in studios.

Students in the electronic media sports production concentration learn how to shoot, edit, produce and create graphics for a variety of sporting events, including basketball and football. Students work both remotely in the field with a satellite truck and in the TV 2 studio to produce the games. They also learn about sports marketing and sports and the media.

Students in the electronic media management concentration study all aspects of program planning for electronic media, including understanding audiences' attitudes/motives and what types of programs attract different audiences. Graduates generally find employment in program scheduling, broadcast station management and sales fields.

Journalism and mass communication majors supplement their coursework with an internship in their field of specialization. Other opportunities for practical experience include news, production, management, sales, performance and advertising positions on the campus newspaper, the Daily Kent Stater, and its online edition; the campus television station, TV-2; the campus radio station, Black Squirrel Radio; and the campus magazine, the Burr, and its online edition. Students may also obtain positions in TeleProductions.
 

Career Opportunities

Employment was distributed among the following detailed occupations:
About 30 percent worked in broadcasting (except Internet) and 17 percent worked in the motion picture, video, and sound recording industries. About 13 percent were self-employed. Television stations employ, on average, many more technicians than radio stations. Some technicians are employed in other industries, producing employee communications, sales, and training programs. Technician jobs in television and radio are located in virtually all cities; jobs in radio also are found in many small towns.
(Source: Bureau of Labor Statistics)
 

Admission Requirements

Students first entering the university, whether from high school or transferring from another institution, are admitted directly into one of the ten JMC majors/concentrations. A Kent State GPA of 2.750 must be maintained to continue taking JMC courses.

Current Kent State students wishing to pursue a major in the School of Journalism and Mass Communication must have a GPA of 2.750 or higher to be admitted directly into one of the ten majors/concentrations.

Current Kent State students with a GPA lower than 2.750 (but 2.000 or higher) may be admitted as journalism and mass communication pre-majors after consultation with a JMC academic advisor.
 

Graduation Requirements

Minimum 124 credit hours and minimum 2.750 cumulative and major GPA. Minimum 72 credit hours taken outside the School of Journalism and Mass Communication. Only general elective courses may be taken as pass/fail, of which maximum 12 credit hours may be taken as pass/fail. A 2.750 overall GPA is also required to enroll in JMC courses.

Students who fall below a 2.750 overall will be allowed to remain in JMC courses for which they are already registered for one more semester. They will be given one semester to bring their overall GPA up to the school minimum. Failure to do so will result in not being permitted to enroll in JMC courses until their overall GPA reaches the school minimum. In addition, no grade lower than a C- (1.700) in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class.

Study Abroad/Away Opportunities

There are many study abroad/away opportunities. For more information contact the Office of Global Education or CCI's Coordinator of International Study Programs.
 

Program Fee

$60/semester

Student Organizations

National Association of Black Journalists, Public Relations Student Society of America, National Press Photographers Association, American Advertising Federation Student Chapter, Kappa Tau Alpha. Student Media: Artemis, The Daily Kent Stater, The Burr and Cyburr, UHURU, Luna Negra, Fusion, TV2, Black Squirrel Radio, KentWired.com
 

Advanced Degree Programs

Type Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

I. DESTINATION KENT STATE: FIRST YEAR EXPERIENCE  (1 credit)
Type Course Title Credits
  US 10097 Destination Kent State: First Year Experience 1
II. MAJOR REQUIREMENTS (19 credits)  Courses count in major GPA*
Type Course Title Credits
  JMC 20003 Introduction to Mass Communication** 3
    20004 Media Writing 3
    20008 Audience Analysis and Research 3
    22002 Videography Basics 1
    30004 Writing for Electronic Media 2
    40006 Law of Mass Communication 3
WIC   40010 Ethics and Issues in Mass Communication*** 3
ELR   40092 Internship 1
III. ADDITIONAL REQUIREMENTS (57 credits)  
Type Course Title Credits
KAD COMM 15000 Introduction to Human Communication 3
KHU
DD
HIST 12070 History of the United States: The Formative Period 3
KHU
DD
  12071 History of the United States: The Modern Period 3
  LIS 10010

30010
Information Fluency
or
Information Fluency in the Workplace and Beyond
3
KMC MATH 11009

11010
Modeling Algebra (4)
or
Algebra for Calculus (3)
3-4
  VCD 14001 Visual Design Literacy 3
  Choose from the following: 3
  ENG 30064 Argumentative Prose (3)  
    30065 Expository Prose Writing (3)  
    30066 Writing in the Public Sphere (3)  
  Kent Core Composition 6-8
  Kent Core Fine Arts 3
  Kent Core Basic Science (must include one laboratory) 6-7
  Non-JMC General Electives (Electronic Media Management Concentration-1 hour must be upper division) 21
IV. CONCENTRATION REQUIREMENTS (47 credits) 
  Electronic Media Management (47)
  Electronic Media Production (47)
  Electronic Media Sports Production (47)  
MINIMUM TOTAL  124


* No grade lower than a C- (1.700) in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class.

** Students who successfully complete JMC 20001 prior to declaring a JMC major may use it as a substitute for JMC 20003.

***A minimum C (2.000) grade must be earned to fulfill the writing-intensive requirement. Students declaring the combined degree program with the master's in journalism and mass communication will satisfy the writing-intensive requirement with JMC 60003 Ethics in Mass Communication.

Special Major Note:

Students who pass 15 credits of non-remedial academic coursework each fall and spring semester and the 1-credit First Year Experience course will accumulate 121 credits in four years. This major requires 124 credits for graduation. Students can stay on track for graduation by:

  • Declaring their major as freshmen and completing all courses in sequence (bear in mind that switching majors may cause a delay in graduation);
  • Prioritizing required courses above electives;
  • Meeting regularly with their academic advisors to stay on track;
  • Passing each required course the first time attempted and maintaining the minimal GPA for the major;
  • Successfully completing more than 15 credit hours of relevant coursework (field-based work, internship) during academic semesters; and/or
  • Completing relevant coursework (field-based work, internship) during summer sessions.

 

Electronic Media Management Concentration

For semester-by-semester course sequencing for this program, view the 2013-2014 Roadmap.

 I. CONCENTRATION REQUIREMENTS (24 credits)  Courses count in major GPA
Type Course Title Credits
  JMC 21001 Principles of Advertising 3
    23031 Basic Audio Production 3
    30034 Programming for Electronic Media 3
    34038 Media Sales and Sales Management 3
    40015 Media Management 3
    41004 Broadcast Copywriting 3
    44045 Promotions for Electronic Media 3
  Upper-division JMC Elective 3
II. ADDITIONAL CONCENTRATION REQUIREMENTS (23 credits)  
Type Course Title Credits
KSS  ECON 22060 Principles of Microeconomics 3
KAD    22061 Principles of Macroeconomics 3
  MKTG 25010 Principles of Marketing 3
  MIS 24163 Principles of Management** 3
  Kent Core Social Sciences (must be from two curricular areas) 3
  General Electives (upper-division)* 8
MINIMUM TOTAL 
47


*Any JMC course taken is calculated in the major GPA.

**BMRT 11009 is equivalent to MIS 24163

 

 

Electronic Media Production Concentration

For semester-by-semester course sequencing for this program, view the 2013-2014 Roadmap.

 I. CONCENTRATION REQUIREMENTS (25 credits)  Courses count in major GPA
Type Course Title Credits
  JMC 22003 Videography Basics II 1
    23030 Basic Video Production 3
    23031 Basic Audio Production 3
  Choose from the following: 6
  JMC 33032 Audio Studio Production (3)  
    33033 Audio Field Production (3)  
    33042 Video Studio Production (3)  
    33043 Video Field Production (3)  
  Choose from the following: 6
  JMC 30034 Programming for Electronic Media (3)  
    33032 Audio Studio Production (3)  
    33033 Audio Field Production (3)  
    33036 Basic Media Engineering (3)  
    33042 Video Studio Production (3)  
    33043 Video Field Production (3)  
    40013 Television Sports Production (3)  
    40035 Television Graphics (3)  
    40036 Non-Linear Video Editing (3)  
    40037 Scriptwriting for Video and Film (3)  
    44045 Promotions for Electronic Media (3)  
    45000 Television Sports Graphics Production (3)  
    45001 Lighting for Video Production (3)  
    45005 Historical Television Documentary Production (3)  
    46057 Motion Graphics for Video Editing (3)  
  Choose from the following: 6
  JMC 44050 Audio for Video (3)  
    45010 Digital Film Preproduction (3)  
    45013 Digital Film Postproduction (3)  
    46054 Broadcast Documentary (3)  
    49021 Corporate Video (3)  
II. ADDITIONAL CONCENTRATION REQUIREMENTS (22 credits)  
Type Course Title Credits
  Kent Core Additional (must be from two categories) 3
  Kent Core Social Sciences (must be from two disciplines) 6
  General Electives (5 credit hours Non-JMC, minimum 9 hours upper division)* 13
MINIMUM TOTAL 
47


*Any JMC course taken is calculated in the major GPA. Minimum 72 credit hours taken outside JMC.

 

 

Electronic Media Sports Production Concentration

For semester-by-semester course sequencing for this program, view the 2013-2014 Roadmap.

 I. CONCENTRATION REQUIREMENTS (25 credits)  Courses count in major GPA
Type Course Title Credits
  JMC 22003 Videography Basics II 1
    23030 Basic Video Production 3
    23031 Basic Audio Production 3
    40013 Television Sports Production 3
    44042 Live Sports Production 3
    44043 Sports Field Production 3
    45000 Television Sports Graphics Production 3
  Choose from the following: 6
  JMC 33036 Basic Media Engineering (3)  
    40036 Non-Linear Video Editing (3)  
    44045 Promotions for Electronic Media (3)  
    44050 Audio for Video (3)  
    45001 Lighting for Video Production (3)  
    45020 AVID Editor Certification (3)  
    46054 Broadcast Documentary (3)  
    46057 Motion Graphics for Video Editing (3)  
    49021 Corporate Video (3)  
II. ADDITIONAL CONCENTRATION REQUIREMENTS (22 credits)  
Type Course Title Credits
  SPAD 25000 Sport in Society 3
  Choose from the following: 9
  SPAD 45023 Sports Marketing (3)  
    45024 Sport in Global Perspective (3)  
    45026 Sport and the Media (3)  
    45027 Public Relations and Promotion in Sport (3)  
  Kent Core Additional (must be from two categories) 3
  Kent Core Social Sciences (must be from two disciplines) 6
  General Electives* 1
MINIMUM TOTAL 
47


*Any JMC course taken is calculated in the major GPA. Minimum 72 credit hours taken outside JMC.