Master of Arts in Mediated and Mass Communication
The mediated and mass communication concentration offers opportunities to study a wide range of media uses and effects, including the use of media for mass, interpersonal, organizational and group communication. The speed, amount and complexity of communication have increased in a modern interconnected world.
Coursework introduces students to theory and practice related to persuasive communication, analysis of media processes, uses and effects (e.g., the impact of violence and sex in the media or the impact of the media on the political process). Coursework also addresses various communication tactics used by individuals, organizations and government to reach and influence the public.
Communication and information-related occupations are seeing strong employment growth. These career examples include working in media promotions, public relations, political campaigns or lobbying, social media management, advertising, community outreach, media campaign development, media consulting, motivational speaking, market and audience research, public affairs, strategic message design, corporate communication, etc. With a firm understanding of theory and practice, graduates of this concentration also pursue higher education in prestigious Ph.D. programs.