The four schools within the College of Communication and Information each provide in-depth training, knowledge, and expertise relevant to a wide variety of communication-related careers. However, the applied communication degree is one of few majors at Kent State University that allows students to prepare for career pathways requiring a communication skill set that includes integrated perspectives.
Courses in the concentration teach students not only how to do the work of a professional communication specialist but also understand the theories that explain why certain messages are most effective for different types of audiences. Organizations are interested in hiring employees with more integrated communication skills and the ability to successfully adapt skills and expertise to diverse professional goals.
The most recent job outlook statistics from the National Association for Colleges and Employers rank effective communication skills as the most important job characteristic employers consider when making hiring decisions, ranking above even technical skills.
A degree in applied communication prepares students to work more effectively in a wide range of contexts and to meet industry demands with more advanced communication training.