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Spring ST Course: Mobile, Social and Other Emerging Channels

Posted Sep. 27, 2012

Spring 2013 Special Topics Course Offering
DSCI 49995-001 (CRN 20798) / DSCI 59995-001 (CRN 20801)


Special Topics: Mobile, Social and Other Emerging Channels:
Designing Solutions to Meet the New Business Reality

With the emergence of smartphones and mobile technology as well as the proliferation of social networks and other emerging channels for engaging customers, the business and technology landscape is changing.  This course will explore the key technologies and trends that are causing this change, and will help students prepare to define, develop and market solutions to help businesses succeed in this new environment.  

Course topics include mobility, social media, designing for mobile, mobile engagement models, leveraging emerging channels, gamification of mobile and social channels, developing mobile strategy, mobile web, and smartphone and app development.  Students will work in teams on a final project to design solutions for real world business scenarios.

Pre-requisites:  DSCI 15310, CS 13001, MIS 24065, or other programming or web programming background.  For more information, contact the School of Digital Sciences' Academic Advisor Coordinator, Kay Levandowski, at klevand1@kent.edu or 330-672-9069

 

Instructor:  Brian Stein, President of Pervasive Path Consulting

Brian is a seasoned consultant with more than 8 years of mobility experience supported by his 15-year background in the management consulting field.  

In the field of mobility, Brian has led implementations of mobile banking projects at over 40 banks and credit unions and helped other large clients craft mobile strategies, identify and prioritize mobile initiatives across lines of business, and manage the complexity of implementation with back-end systems.  Brian has helped clients envision, plan for, implement and launch solutions — for customer engagement and commerce, field service, mobile supply chain, and business process enablement.  

Additionally, Brian has worked with Fortune 1000 companies to define and execute their strategies across many different areas including mobile and web application development, process optimization, program management, organizational design, IT governance and IT management.