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Kent State University Hosts Fifth Annual YouToo Social Media Conference for Area Communications Professionals

Posted Mar. 15, 2012

2012 YouToo Social Media ConferenceNational and local experts will discuss the impact of mobile technology and the importance of social media measurement strategies for area communications professionals and students at the fifth annual YouToo Social Media Conference on Friday, April 13, from 8 a.m. - 4 p.m. at Kent State University’s Franklin Hall.

“Each year we try to make the conference more informative and relevant,” said Ron Kirksey, co-chair of the conference. “Those who attend this year will learn techniques they can immediately put into practice for their organization or their clients.”

National and regional experts include Chuck Hemann, director of analytics at WCG in Austin, TX; Michael Pranikoff, global director of emerging media at PR Newswire; Scott Chapin, mobile and analytics strategist at Marcus Thomas LLC; Dan Young, principal partner of DYX Solutions, LLC; Karl Fast, professor at Kent State University; Stefanie Moore, professor at Kent State University; Sean Williams, CEO at Communication AMMO, Inc.; Matt Bailey, president at SiteLogic; and Damon Herren, senior analyst at Metrics Marketing Group.

The conference is hosted by the Kent State University College of Communication and Information and produced in cooperation with the Akron Area Chapter of PRSA, Kent State University Chapter of PRSSA and university staff.

Part of our school's mission is outreach to the professions where our students go to work," said Jeff Fruit, director, Kent State’s School of Journalism and Mass Communication.  "Through our partnership with PRSA, the annual YouToo Conferences have delivered cutting-edge thinking and best practices in the fast-moving social media marketplace."

The 2010 YouToo Conference won a coveted Diamond Award for public relations relevance and excellence, presented by PRSA’s East Central District.

The conference is generously sponsored by Kent State University CCI, Time Warner Cable, Robert J. Events & Catering, Gemini Copies, Aultcare, FedEx Custom Critical, Cleveland Plus, Kent State University Communications Studies, PR Newswire, The Buzz Maker! LLC, Summit County ADM Board, Marcus Thomas LLC and 1-800-Divorce.

Conference proceeds support the YouToo Scholarship Fund, the Kent State University PRSSA Chapter and the Akron Area PRSA Chapter.

For more information, conference pricing and updates about the YouToo Social Media Conference, visit www.youtoosm.com or www.akronprsa.org. Find YouToo on Facebook, Twitter or via email at youtoosm@yahoo.com.   

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The Akron Area Chapter of Public Relations Society of America is part of the world's largest organization for public relations professionals helping to advance the profession and the professional. Its nearly 115 local members represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. For more information, visit http://www.akronprsa.org.

Media Contact: Jennifer Kramer, 330-672-1960, jlkramer@kent.edu

Ron Kirksey, 330-819-6973, Ron.KirkCom@mac.com