International Experience in Marketing
International Experience in Marketing -
United Kingdom and Ireland
Professor Contact Information:
Dr. Jennifer Johnson Office: 530 BSA
February 15th, 2013
May Intersession 2013
Experience a two week course focusing on a combination of international marketing strategy and cross-cultural consumer behavior. The program will begin in London, England where students will experience one of the worldâ€™s business and economic capitals. After experiencing Londonâ€™s history and contemporary business practices, students will travel by high-speed train and ferry to the historic city of Dublin, Ireland, to witness their culture, history, and business practices.
Experiences will include:
Visits to local businesses and guest speakers
Observation of international consumer behavior
Unique consumption experiences
Visits to sights and tourist attractions
At least one day trip to the surrounding countryside, including a visit to England's famed Stonehenge monument
Based on their experiences in the classroom and abroad, the students will work from their journals to create a marketing plan to either introduce a product from the US to the UK or Irish market or vice versa. Students will work in teams to develop and present their marketing plan. The final presentation will act as the final exam for the course.
Students should register for the intersession meeting of MKTG 45060 International Marketing and have taken ECON 22060 Principles of Microeconomics and MKTG 25010 Principles of Marketing.
Course is recommended for junior and senior students majoring or minoring in business.
Students must pay for 3 credit hours of tuition, a $180 international study fee and a program fee of $1,500. The program fee includes dorm style accommodations with continental breakfast, travel from London to Dublin, day trips in England and Ireland and all of the group international experiences.
Students are also responsible for round trip flight to Europe and meals. The total estimated cost is $5,000.