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Kent State Social Media Converges in “Smash Up” Success

Kent State University Communications and Marketing has launched a social media portal, called a smash up, that houses the university’s social media channels.

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Kent State Social Media Converges in “Smash Up” Success

Posted Nov. 28, 2011

Introducing Kent State’s Social Media Portal, social.kent.edu

enter photo description
The new social media portal, smash up, includes a
directory of Kent State's social media channels and is
accessible via the Social Media Directory icon at the
bottom of the Kent State Web pages.

Kent State University Communications and Marketing has launched a social media portal, called a smash up, at http://social.kent.edu. The new social media portal houses the university’s social media channels.

The numbers that impact Kent State’s institutional social media spaces reflect a triple digit increase in nearly all venues. Growth of some Kent State key social media accounts from September 2010 to September 2011 includes:

  • Twitter followers, 200 percent increase to 1,708
  • Facebook fans, 83 percent increase to 24,791
  • YouTube video views, 211 percent increase to 93,396
  • Flickr image views, 320 percent increase to 2,919

This depth of interactivity and content also carries over to the social media channels of colleges, academic departments and administrative areas within Kent State.

The social media portal is accessible via the Social Media Directory icon at the bottom of the Kent State Web pages. The intent is to make social media surfing easier via this at-a-glance directory, while also piquing the interest of followers from one Kent State social media space in another Kent State social media space.

When the call for listings was distributed earlier this year, many departments and colleges submitted their more than 100 area-specific social media offerings for inclusion in this project. Don’t miss out on this opportunity to increase the chatter around your department. To have your departmental account(s) added, email webteam@kent.edu.