Bolster idea generation, innovation and national distinction through investment in top-tier teaching, research and creative activities, and co-curricular artistic programs.

AY 2023-24

Idea Generation and Innovation

• Improve career preparation and future career outcomes for students by supporting and highlighting student research/creative activity, increasing student submissions for national/international competitions and other events, and expanding partnerships/internships with industry partners and alumni. 
• Lead conversations, informed by data, on opportunities for innovative curricular development.

National Distinction

• Increase engagement with local and global communities by broadening the scope of the College of the Arts viewbook; focus on sharing student/faculty research and creative activity, showcase successes of the schools/museum. 
• Transform our College of the Arts websites to highlight the unique aspects of the college, sharing specific information about each program and easy to navigate stories that feature national and international achievement and recognition. 
• Evaluate current marketing expenditures. 
• Gather web site stats from all schools and the museum to use as foundational data and inform future work. 
• Evaluate current use of social media, identify models for best practice. 

Research and Creative Activity

• Increase the research/creative activity profile of the College of the Arts through incentivized collaboration, funding to support faculty research/creative activity and resources to disseminate the work of students and faculty. 
• Increase the number of full professors across the College of the Arts by providing support for mid-career faculty research/creative activity and improved faculty retention and mentorship.      

Co-Curricular Artistic Programs

• Elevate the national reputation of the College of the Arts by promoting and expanding new interdisciplinary programs, growing curricular programs (minors and certificates) that appeal a broad range of students and facilitating unique artistic collaborations. 

AY 24-25

Idea Generation and Innovation

• Provide focused support for student career preparation and improved outcomes, along with increased resources for student opportunities for supplemental education/professional development, internships and industry partnerships.
• Advance curricular proposals that position the College of the Arts to meet the needs and match the interests of future students.

National Distinction

• Expand the reach of college marketing materials, as indicated by the geographic scope of individual programs.
• Increase, improve and utilize the body of visual imagery and videography for College of the Arts marketing materials, web sites and social media. 
• Extend the reach of the college’s presence both online and on social media through a deliberate and strategic plan aligned to the unique position of each program.
• Create a year-long plan to test and evaluate results of marketing plans for major events across the COTA, work to drive attendance and engagement. 

Research and Creative Activity

• Continue to increase the College of the Arts productivity in research/creative activity through sustained funding, support in identifying and attaining both internal and external funding and the strategic dissemination of this work. 
• Increase the number of full professors across the College of the Arts by providing support for mid-career faculty research/creative activity and improved faculty retention and mentorship. 

Co-Curricular Artistic Programs

• Streamline existing curricular programs to encourage broader student participation (particularly minors and certificates), propose new programs that capitalize on the unique strengths of the College of the Arts.