To be successful, PR professionals must develop excellent writing and presentation skills. But we also must understand the elements of multimedia storytelling:
We deal with all elements of communication, from basic human psychology to the latest digital interactive platforms. But in the end, it's still about sharing stories in an ethical, transparent manner that changes people's perspectives and sometimes even their lives. And perhaps more importantly, it's about creating conversations that can profoundly impact organizations and their stakeholders.
Kent State University JMC's PR program offers hands-on learning opportunities. Students have the opportunity to apply for positions at two student-run agencies and get involved in the nationally award-winning Kent State Chapter of the Public Relations Student Society of America (PRSSA), PRKent, which is one of only 12 "star" chapters in the nation. In the 2012-2013 academic year, PRKent received significant national recognition by winning PRSSA's most prestigious award, the national Teahan Award, for its website; and won second place in PRSSA's national Bateman Case Study Competition for its campaign on childhood bullying.
Our students who graduate with a degree in PR can be found working in every facet of employment, especially for public relations firms, integrated marketing communication agencies, corporations, nonprofit organizations, the entertainment and sports industries, cultural institutions, healthcare organizations and government agencies.