Associate Professor & Undergraduate Coordinator

Catherine Goodall

Dr. Goodall conducts health communication and mass communication research. She is interested in how various types of mediated messages (e.g., news, advertisements, entertainment media) depict health issues and how those messages influence people. Much of her work has focused on substance use message (alcohol, tobacco). Her work emphasizes message processing and seeks to identify various mechanisms through which messages influence people. She has a particular interest in message processing that is automatic, and to some extent unconscious to message recipients.