Guide to Speeches

Guide to Giving Speeches: Introduction

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Every speech, every presentation, every news release presents Kent State with a significant opportunity to go beyond the immediate purpose of the communication to expand the audience’s understanding of our institution, what we stand for and our vision of the future. This can be accomplished by incorporating the university’s three key messages:

Key message one:
Kent State is a university that changes people’s lives.
Key message two:
Kent State is a university that makes ideas work.
Key message three:
Kent State is a university that is worth caring about.

All speeches and presentations should be structured so these messages can be reflected vividly — using stories about Kent State people and programs wherever possible — in the final product.