Our FISH! Philosophy


The FISH! Philosophy was launched at a UCM staff retreat. There, the department discovered why Saturn, Spring, Southwest Airlines and many other organizations worldwide have already subscribed to this workplace movement.

According to the FISH! Philosophy Web site, "Seattle's World Famous Pike Place Fish is an otherwise ordinary fish market that's extraordinarily successful. The work is hard and the hours are long -- yet these employees make a personal choice to bring amazing passion, playfulness, commitment and a positive attitude to work every day."

The UCM staff agreed. And, upon leaving the retreat and returning to the office, the staff continues to implement the four driving principles behind the FISH! Philosophy, including:

  • Play;
  • Make the customer's day (be it a colleague in the department or an   external client);
  • Be there; and
  • Choose your attitude.

According to the FISH! Web site, "FISH! has created a new vocabulary of what our jobs could be about. It's so simple that it's profound. It won't just change how you view work; it may change how you view life."

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