Incorrect Usage of Logos and Marks

To legally protect the Kent State University logo, we must not alter or distort it in any way. Changes, no matter how small, weaken our logo’s protectability and impact and detract from the consistent image we want to project. Even well-intentioned changes can have a negative impact. Illustrated here are common mistakes to avoid. Regional Campus, athletic and seal marks follow these same rules against improper use.

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  Do not change the size of the graphic elements of the Kent State University logo.
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  Do not change the position of the graphic elements of the Kent State University logo.
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  Do not position the logo on angles.
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  Do not lock up promotional slogans to the logo.
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  Do not add elements to the logo.
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  Do not reproduce the logo in unauthorized colors.
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  Do not place the four-color logo on clashing background colors or dark images. (always use the reversed logo)
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  Do not place the logo on distracting backgrounds.
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  Do not use special effects like drop shadows with the logo.
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  Do not use the logo as a headline or within body copy.