If you put 10 points on a slide, your audience is going to jump ahead of you. Slides enable you to focus the attention of your audience on a single thought or idea.
Slides should be regarded as billboards. They are not pages of text.
With 12 words or less per slide, you can give your words some size. They’ll be easier to read, and they’ll look important.
Do not read slides as they appear. Slides should trigger your thoughts.
Don’t make every slide look the same. Use words, charts, simple graphs, cartoons or photographs to make your point.
Long rows of figures and statistically overpowering graphs are turn-offs for most audiences.
Slides are a visual medium supported by an oral presentation. After all, a picture is worth a thousand words.
Cluttered slides discourage interest. The disciplines of good layout apply in slide design, as well as in advertisements.
If you’re showing a spread, use a horizontal slide. If you’re showing a page, use a vertical slide.
Color for color’s sake is an extravagance. Use color sparingly, for emphasis, not ornamentation.
This gives you the absolute freedom to say exactly what you want to say about each slide, before moving on to the next.
The visual should always correspond to what you are saying.
Know the slides are in proper order — and not upside down or backwards.
Say every word. Make every move. Don’t leave anything to chance. This is the most important and most often violated principle of persuasive presentation.