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Why Work With the Media?

Given the choice of spending a day in the dentist's chair or being interviewed by a news reporter, many people might choose the former. Working with reporters, though, can be painless with the proper preparation and understanding of the benefits.

Reaching out to a global classroom of thousands, perhaps millions, of people through newspapers, television, radio and online media supports your discipline as well as the university’s land-grant mission of teaching and public service. These extra efforts help keep people informed of Kent State's accomplishments and talent, fostering a greater understanding of and support for the university and higher education.

It also is a great opportunity for you to let the public know more about your specialty area, latest research finding or even an issue of particular concern to you.

News coverage and how faculty and staff respond to inquiries from media outlets directly influence the perception of Kent State’s credibility and integrity. Additionally, according to a University of California study, popular media outlets reporting on a study can increase the attention a research journal article receives.