Web Marketing Workshop 2010
Materials from the 2010 Web Marketing Workshop presented by the University Communications & Marketing web team.
Web Marketing Workshop Agenda
10 Steps to Better E-Mail Marketing
- Will It Blend? Spam Edition
- Which Test Won Sony E-Mail
- Campaign Monitor E-mail Design Resources
- 10 Steps to Better E-Mail Marketing Presentation
Selecting and Optimizing Images for the Web
- University Photo Archive
- Selecting & Editing Images for the Web with Picnik Presentation
- Selecting & Editing Images for the Web with Photoshop Presentation
- Photoshop Tasks/Tutorial
- Image Files for Workshop
Usability Testing - What Is It? Why Should I Care?
- Usability Testing - What Is It? Why Should I Care? Presentation
- Northeast Ohio Usability Professional's Association (NEOUPA)
- Usability Professionals' Association
- Nielsen Norman Group
- Crazy Egg (heat maps)
How to Use Google Analytics to Improve Your Site
Social Media Luncheon Panel
- Talking Points Slides
- Please pardon the havoc around this presentation. We wish our absent presenter a speedy recovery. When the microphone died, we opted to pause and regroup. Watch for an improved session in 2011. A panel facilitator would be helpful.