Journalism & Mass Communication

The School of Journalism and Mass Communication (JMC), one of five schools in Kent State’s College of Communication and Information (CCI), helps students discover the power of storytelling – the news story, the feature story, the multimedia story, the client’s story. And in the process, we help students discover their own brand stories: who they are, what unique skills they offer and what they want to do with their professional lives.


JMC Highlights 

  • JMC is the only accredited journalism program in Northeast Ohio, and one of only 115 in the world. When you invest in a professional education, national and international rankings matter. So does performance.
  • Our academic programs are built with the end in sight: launching high-impact careers. From day one, we begin building capabilities, confidence and professional contacts so that students can land promising internships.
  • One hundred percent of JMC juniors and seniors complete a professional internship.
  • JMC is housed in Franklin Hall, a modern, multimedia facility that sets the standard for other journalism schools. Our facility features an HD digital TV studio; a multi-media newsroom where print, broadcast and multimedia intersect; an Internet radio station and classrooms and meeting spaces designed for collaboration and hands-on learning experiences.
  • We build media and communication leaders, as our performance in intercollegiate journalism competitions demonstrates. JMC students continuously earn top honors year after year in regional, national and international award competitions.
  • Each year, 700 students participate in Kent State Student Media. The independent student radio station, TV station, newspaper, multimedia website, film production organization and five magazines are housed with the School of Journalism and Mass Communication in Franklin Hall and integrated into the curriculum.
  • Our skill sets are designed for flexibility, adaptability, and mobility across every sector of the economy. The Bureau of Labor Statistics predicts job growth in communication careers through 2020:
    • Market research analysts
    • Technical writers
    • Producers and directors
    • Public relations managers and specialists
    • Writers
    • Advertising and promotions managers
    • Multimedia artists and animators
    • Camera operators
  • JMC offers more than $25,000 in scholarships to incoming freshmen students, which has made it one of the most affordable journalism programs in the country. Thanks to the contributions of alumni, friends, corporations, foundations and professional associations, JMC is able to offer more than 100 scholarships annually to current students.
  • The College of Communication and Information hosts an annual job and internship fair focused on media, communication and information careers. Fifty-plus Northeast Ohio employers participate each year.


Advertising is not simply creating ads, but developing a brand and connecting people with the brand. Advertising graduates are prepared to contribute productively to the ever-evolving, ever-expanding, global industry of persuasive communication in a variety of settings, including agencies, corporations, media companies, not-for-profits and government agencies. With a curriculum focused on strategy, students learn the skills necessary to develop effective communications, including selecting the right audience, uncovering consumer insights, developing insight-based strategy, conceptualizing and creating effective messaging, and selecting the most effective media.


Journalism majors have an academically rigorous and technologically sophisticated curriculum, one that prepares them for their first jobs and teaches them how to prepare for every job after that. Students develop strong reporting, writing and multimedia skills. They can also choose from more than two dozen other skill and specialty courses that correspond with their individual career goals. Specialty courses include International Storytelling, Mobile Publishing, Storytelling with Sound and Magazine Editing and Design.

Students often choose to develop specialties in the following areas: 

  • Broadcast: Students learn to report, write and produce news for television and radio stations.
  •  Magazine: Students learn all aspects of the reporting, writing, editing, and production of digital and print magazines.
  • Multimedia: Students learn all aspects of the reporting, editing, and design of news for print and online.
  • Photojournalism: Students learn the visual aspects of news reporting and storytelling in order to produce photojournalism on all platforms.

Public Relations

The practice of public relations is crucial to every sector of the economy and every facet of human enterprise. Public relations students work with all elements of communication, from basic human psychology to the latest digital platforms. Students learn how to research, plan, implement and evaluate public relations campaigns for real clients. An interactive curriculum requires students to develop and refine their writing, presentational and critical thinking skills.  Kent State boasts the only public relations program in Ohio that is both certified by the Public Relations Society of America (PRSA) and accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). More than 82 percent of Kent State public relations graduates find jobs in the strategic communication field or enroll in graduate school within a year of graduation.

Digital Media Production (Digital Film and Television)

Digital media production majors gain first-hand experience in all aspects of single camera and live multi-camera production, including shooting, audio recording, editing, writing, directing and producing digital films and live television. Students can choose to specialize in film or live television. Film styles include documentary, commercial, and corporate productions and narrative fiction. Live television includes news, sports and entertainment programs in our own high-definition studio, as well as covering live events in a million-dollar remote production truck. Every other year, digital media production majors are involved in the production of a feature-length film, from start to finish. Kent State is one of only a few institutions nationwide that offer such an opportunity to undergraduates.

Admission Requirements

A high-quality program requires high-quality students. The school’s standards are demanding. Students first entering the university, whether from high school or transferring from another institution, will be admitted directly into one of our majors/concentrations. Students must maintain a GPA of 2.75 in their major courses to continue to take journalism and mass communication courses.

Graduate Studies

In addition to the undergraduate courses of study, the School of Journalism and Mass Communication offers Master of Arts degrees in media management, public relations, and reporting and editing. The reporting and editing track includes online and on-ground concentrations in journalism education. A combined B.S./M.A. program is also available.


Students have the opportunity to get involved in pre-professional organizations:

  • Public Relations Student Society of America (PRSSA): Attend a national conference, participate in national case study competition, guest speakers.
  • Franklin Advertising: Annual trip to Ad Week in New York City, spotlight speaker series.
  • Kappa Tau Alpha: College honor society that recognizes academic excellence and promotes scholarship in journalism and mass communication.
  • National Association of Black Journalists: Provides quality programs and services to and advocates on behalf of black journalists worldwide.
  • ED2010: Networking organization designed to help students attain careers in the magazine industry.


The School of Journalism and Mass Communication offers more than $300,000 annually to its students, in addition to traditional university scholarships. Scholarships for new freshmen include the Promising Scholar Award, OSMA Scholarship, JMC Honors Scholarships, Wallace J. Hagedorn Photojournalism Scholarship and the Carol Costello Scholarship. Please see the JMC website for a complete list of scholarships.

Faculty and Staff

Faculty members of the School of Journalism and Mass Communication bring more than 200 years of combined professional experience to their classroom instruction. They include former metropolitan newspaper reporters and editors, advertising and public relations executives, broadcast journalists, producers and news directors, magazine, newspaper and new media designers, and an award-winning photojournalist/news videographer. JMC faculty members are active researchers, using their research to inform their teaching and to remain on the leading edge. They work to ensure that undergraduate and graduate education reinforce one another to create the optimal learning environment.