César Zamudio joined the Kent State faculty in 2013. Zamudio investigates issues related to human branding, social networks, digital and sensory marketing. His teaching interests include business analytics and entrepreneurial marketing.
Zamudio's research was distinguished with an Honorable Mention award from the Marketing Science Institute's Alden G. Clayton Dissertation Proposal Competition 2011, and a grant from the MSI's Research Competition on Mobile Platforms 2013 (with Paul Mills).
Zamudio is co-founder of MarketingPhdJobs.org, the world's most important online platform for jobs in marketing academia. Zamudio was also recently inducted as Academic Ambassador for the Direct Selling Education Foundation (2016). Prior to his doctoral studies, Zamudio worked in the IT industry and co-founded Kamikaze, a promotional products company.
Ph.D., Management Science (Marketing), University of Texas at Dallas, 2013
Human branding, Social networks, Digital marketing, Sensory marketing
Zamudio, César. 2016 (Forthcoming). Matching with the Stars: How Brand Personality Determines Celebrity Endorsement Contract Formation. International Journal of Research in Marketing 33(2).
Mendoza-Abarca, Karla I. & Anokhin, Sergey & Zamudio, César. Uncovering the Influence of Social Venture Creation on Commercial Venture Creation: A Population Ecology Perspective. Forthcoming, Journal of Business Venturing.
Zamudio, César & Meng, Meg. (2015). Which Modeling Scholars Get Promoted, and How Fast? Customer Needs and Solutions 2(1), 91-104.
Zamudio, César & Anokhin, Sergey & Kellermanns, Franz. (2014). Network Analysis: A Concise Review and Suggestions for Family Business Research. Journal of Family Business Strategy 5(1), 63-71.
Zamudio, César & Wang, Yu & Haruvy, Ernan. (2013). Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market. Journal of the Academy of Marketing Science.