CEBIPITCH: LIVE PITCH GUIDELINES

Criteria (10 minute total - 5 minute pitch & 5 minute Q+A)

Product: Briefly describe your product or service

Such as...

• What problem/opportunity does it solve?
• What makes your product or service unique?
• Value proposition: How will your product/service add value for your customer?

Industry: Describe your industry and who will be buying your product/service

Such as...

• What industry does your product/service fall in to?
• Describe your primary target market
• Clearly define who your key customers are
• How large is your estimated market size

Marketing & Sales Plan

Such as...

• How do you plan to sell the product/service? Promote? Brand?
• What distribution channels do you plan to use and why?

Competition: Explain your competition

Such as...

• Who are they? Direct/Indirect? How big of a threat do they pose?
• What is your competitive advantage (how does your product differ from your competitors)?
• Current patent/IPs

Financials: Expected Revenue Stream

Such as...

• What do you expect to sell your first year? 12-18 months?
• Revenue money and number of customers
• Cost to produce?
• Profit potential?
  • i.e. sales price, profit margins
• How much product will have to sell to break even?

Management

• Describe your management team/advisors and a plan to fill any holes in your team

The Future

• What are your next steps to grow the business?
• How will you use the funds you receive?

Presentation Skills

Such as...

• How much do you know about your product?
• How passionate are you about it?
• How well can you sell yourself and your company?

Judging Metrics

Each metric is scored on a "0-10" system.

1. Product/Market Need: Provides a unique product/service
2. Industry: Market is clearly described and sized, along with the target customer
3. Marketing/Sales: Marketing strategy seems realistic and effective
4. Competition: Demonstrated an understanding of the competitors and alternatives and the product presents a competitive advantage
5. Financials: Company has realistic and sustainable financial projections and a sound strategy
6. Management: Describes a balanced team/has a plan to fill gaps
7. Future: Favorable sustainable growth expected with reasonable plans to use funding
8. Presentation: How excited, passionate did they seem to get about the idea? Do they have what it takes to stand behind their company?