CEBIPITCH: VIDEO PITCH GUIDELINES

Criteria (2-minute pitch)

• Overview of the entrepreneur and the company
  • Describe your product/service and your unique selling proposition
  • Who is your target audience?
  • Explain why your product is better than your competition
  • What is it about your company that will make this product/service great?

Judging Metrics

Each metric is based on a "0-10" system.

• Product/Unique Selling Point (clearly defined a unique and sellable product or service)
• Target Audience (demonstrated a sizable and attainable target market)
• Competition (identified a strong competitive advantage)
• Trust in Company/Product (company/product goals are reasonable and attainable)
• Presentation (believable, likeable and professional)