CEBIPitch: Video Pitch Guidelines | College of Business Administration | Kent State University

CEBIPITCH: VIDEO PITCH GUIDELINES

Criteria (2-minute pitch)

  • Overview of the entrepreneur and the company
    • Describe your product/service and your unique selling proposition
    • Who is your target audience?
    • Explain why your product is better than your competition
    • What is it about your company that will make this product/service great?

Judging Metrics

Each metric is based on a "0-10" system.

  • Product/Unique Selling Point (clearly defined a unique and sellable product or service)
  • Target Audience (demonstrated a sizable and attainable target market)
  • Competition (identified a strong competitive advantage)
  • Trust in Company/Product (company/product goals are reasonable and attainable)
  • Presentation (believable, likeable and professional)