Khuong Le-Nguyen is an Associate Professor of Management at Kent State University. Khuong earned his Master degree and PhD degree in Management from the University of Warwick and the University of London (UK), respectively. Upon his PhD, Khuong spent a year at HEC Montreal (Canada) doing research about how SMEs providing cloud-based ERP systems made decisions to expand their businesses to the US market. Prior to joining Kent State, Khuong taught in Vietnam, Thailand, UK, and CSU Ohio. Khuong is also a visiting professor for the Entrepreneurship and Customer Analytics program (summer courses) at Hohai University Business School in Nanjing, China.
Khuong's current research interests center on two key themes: the impact of data analytics (customer/ecommerce/social media analytics) on a firm's business and marketing strategies and the business models and values of IT innovation (FinTech, Blockchain, AI/ML, or IoT). He is thus keen on adopting an interdisciplinary approach (i.e. IS, economics, marketing or organizational behavior) to address his research issues. His research has appeared in Harvard Business Review, Journal of Information Technology, Information Systems Journal, Information Systems Frontier, Energy Policy, International Journal of Information Management, and International Journal of Case Studies in Management. His work has also been presented at many national and international conferences.
Khuong's teaching interests include business intelligence, business analytics (customer and e-commerce analytics), enterprise systems and architecture, managing IS and business strategies, e-commerce strategy and development, digital marketing, and IT innovation with business venturing (new venture creation). At Kent State, Khuong teaches Business Analytics (grad), DB Management (undergrad), DB and analytics (grad), Analytics in Practice (grad), Using IS for business problems (undergrad), Sys Analysis and Design (undergrad), and a Doctoral Seminar on Value Chain and Strategy.
Besides academia, Khuong was a senior advisor for VCCI (VN Chamber of Commerce and Industry - a governmental agency) during Feb-Sep 2011. Since late 2015, Khuong has been on the advisory board of a value-add Venture Capital firm in the Bay area, California. In his role, he has analyzed and given his strategic view of various applications of IT innovation as well as business and operational models of many startups in the US and a few others in Singapore. Khuong has recently collaborated with a Palo Alto based startup that provides merchants on leading ecommerce sites such as eBay and Amazon with predictions about demand/supply and prices.
Ph.D., Management, University of London, 2010
Business Analytics (Marketing/E-Commerce/Social Media Analytics, Customer Lifetime Value), Business intelligence, IS and Business Strategies, IT Innovation vs Business Venturing/Entrepreneurship
Yue Guo, Ying Zhu, Stuart J.Barnes, Kevin Bao and Khuong Le-Nguyen “Predicting Customers’ Purchase Intention in the IT brand extension context”. Psychology & Marketing, 2018.
Yue Guo, Stuart Barnes, Khuong Le-Nguyen & K. Bao (2017) “To Sell or Not to Sell? Predicting sellers’ decision in cross-border e-commerce context”. Information Systems Journal.
Khuong Le-Nguyen, Yue Guo and Jia Q. (2017) “Developing an enterprise social software platform: Insights from a Chinese leading firm”. Journal of Information Technology.
Khuong Le-Nguyen and Yue Guo (2016) “Choosing e-commerce strategies: A Case of eBay.vn”. Journal of Information Technology. Selected for Harvard Business Review.
Thai, M., Turkina, E. and Khuong Le-Nguyen (2014) “IT-Ration's Quest for Growth: A Market Choice Challenge”. International Journal of Case Studies in Management. Selected for Harvard Business Review.