About Our MSBA Program

About Our MSBA Program

Why Get a Business Analytics Degree?

Choosing to earn your business analytics degree through Kent State University will be one of the best decisions you ever make. Our MSBA program provides the kind of hands-on instruction from seasoned industry professionals that you need to get ahead in a competitive workforce.

Business analytics programs use statistical analyses, computers and operations research techniques to analyze often complex and unstructured data to visualize patterns, evaluate strategies and explore opportunities for effective decision-making.

With the growth in marketing, social media and other data sources, holding a degree in business analytics is more important than ever. These systems have created a tremendous opportunity for those who can translate the data into meaningful information businesses can use to strengthen their competitive advantages.

Further Benefits of a Business Analytics Program

An additional benefit of attending an MSBA program is that business analytics experts are aggressively sought by recruiters and are highly paid by employers, who range from small businesses and start-ups to Fortune 100 companies.

Research results from both public and private sectors show that there are substantially fewer experts in the field of data analytics than there are opportunities for them, making your business analytics degree a vital asset.

For instance, a McKinsey Global Institute report projects a 50-60% shortfall in deep analytic talent by 2018.

  • The study concluded that the United States could face a “shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.
  • This observation is also supported by the latest U.S. Bureau of Labor Statistics data on the job outlook for people with analytics-related experiences.

So as you can see, by attaining a degree in business analytics, you will be giving yourself a great advantage as you seek out advancement in your chosen career field.

STEM Designation

The Kent State University master’s of science in business analytics program is STEM-designated under the Department of Homeland Security CIP 52.1301 code.

With this designation, international F-1 students may qualify for extended Optional Practical Training (OPT) that allows them to gain more practical experience in their field of study while in the United States.

This means a more extensive education that can lead to greater job prospects. To learn more information about the OPT and how it may affect you, please contact the KSU Office of Global Education (OGE).

Strategic Campus Location

KSU is a suburban campus that is strategically located between the Akron and Cleveland metropolitan areas while being less than two hours away from Pittsburgh.

Therefore, the campus enjoys the small-town image of the city of Kent that is conducive to the strong scholarship roots of the university while providing opportunities for internships, projects and urban life in the Akron, Cleveland and greater Pittsburgh areas.

Learn More About Our Degree in Business Analytics

If you have questions about our business analytics degree program, don’t hesitate to reach out to us. Our dedicated faculty and staff will assist you with whatever you need, so contact us today!