Kent State Marketing Students Take Second and Third Place at Regional AMA Conference

KENT, Ohio –  The Kent State Chapter of the American Marketing Association placed 2nd and 3rd place at the 2020 UNOH Regional AMA conference and competitions.  The annual AMA Regional Conferences attracts AMA chapters to attend and receive professional development, hear from speakers in the field, participate in competitions, and meet with recruiters.  This year’s competition included more than 100 students from 24 colleges and universities across the region.

This conference, which was held virtually on October 22, 2020, was hosted by the University of Northwestern Ohio. The event included keynote speakers from local businesses along with the Co-Chair for the AMA International Collegiate Conference, Dr. Carla Childers.  The theme of “Adapting Marketing” was the focus for this year’s conference and challenged marketers to consider how they do business in times of increased uncertainty such as a global pandemic.  

The competition included two main tournaments: a 60-90 second elevator pitch and a team marketing strategy contest. The “Perfect Pitch” was an individual elevator pitch competition giving the presenter 60 seconds to tell a company why they would be the perfect fit for the job.  Senior Katie Kintop took second place for the Kent State team.  The marketing strategy competition included teams of two, who worked together with a 20-minute time limit to implement the 4Ps of marketing to create a unique business strategy.  Kent State’s team included Junior Anna Garvin and Sophomore Anna Spagnola, who took third place in the competition. 

“Overall the competitions were fun, the conference was informative, and it was a great day to be a Kent State Golden Flash!” said Kristopher Bernette, Founder & CEO of All Good MKTG and adjunct instructor in the Department of Marketing and Entrepreneurship.

Kent State College of Business Administration
Kent State University’s College of Business Administration is among the fewer than 1% of business colleges worldwide to obtain dual AACSB accreditation in both business and accounting. 

The Kent State College of Business Administration ranks as one of the nation’s Best Business Schools by Princeton Review. The College is committed to sustainability as an advanced Principles for Responsible Management Education (PRME) signatory and is recognized by the Sales Education Foundation as a top university for professional sales education.

Media Contact:

Joni Bowen, Public Relations and Media Specialist, (330) 672-1279, cell: (330) 221-0637, jbowen1@kent.edu

POSTED: Wednesday, November 25, 2020 - 12:32pm
UPDATED: Monday, December 7, 2020 - 11:04am
WRITTEN BY:
Joni Bowen