BREAKOUT 3    -    2:00 p.m.

Breakout 3 – Session 7 – Panel: “Women and Technology: Dispelling the Myths and Assumptions”

Despite many initiatives to increase the number of girls in STEM subjects in high school and college, the representation of women in STEM careers remains persistently low. Also, many women who already started their careers may need to upskill as technology becomes more prevalent in all industries and across positions. This will be a robust discussion on opportunities and challenges, and you will hear the stories of a diverse set of women leaders: some who started in STEM, others who moved mid-career.

Michelle Settecase

(Panel Moderator)


Associate Director Global Markets, EY Knowledge



Michelle Settecase is an associate director in the EY Knowledge organization. She has spent nearly 20 years with EY, first in the Competitive Intelligence functions and currently as the Senior Analyst and Knowledge Leader for Women. She is responsible for developing unique insights on the advancement of women in the economy, the impact of advanced technologies on women and policy and how EY can work with decision and policy makers to affect change in the market. She is part of EY’s team supporting EQUALS, a joint ITU-GSMA-UN Women coalition to remove the digital divide.



Halle Jones Capers, P.E.

Senior vice president of operations and manager of transportation, G. Stephens, Inc.


Halle Jones Capers, P.E., is a licensed professional engineer in the States of Ohio and Michigan. She has held a number of leadership roles in the engineering field including Deputy Director, Division of Highway Operations for the Ohio Department of Transportation in Columbus, Ohio, and as the Director of the Women in Engineering Program at The University of Akron, overseeing the recruitment and retention of women engineering students.  


Capers serves as vice chair of the board of First Tee of Greater Akron and previously served as board secretary. She also serves as a member of the Board of Directors for the United Way of Summit County. With a lifelong commitment to encouraging youth to pursue careers in engineering, she was a charter member and currently serves as Chair of the IDEAs Program Advisory Council at the University of Akron (Increasing Diversity in Engineering Academics), and as a member of the Construction Engineering Technology Program Advisory Council at Cuyahoga Community College. Capers is a member of Alpha Kappa Alpha Sorority, Inc., the American Society of Civil Engineers, and the American Society of Highway Engineers (Lake Erie Section - National Conference Committee 2016-2018). 



Elizabeth A Coluby


Payments Acquisitions Group Manager, SVP, KeyBank



Elizabeth Coluby is a senior marketing executive and cross-functional team leader. She joined KeyBank in early 2018 as the Payments Acquisitions Group Manager leading household growth and checking acquisition initiatives for the 13th largest retail bank in the US with 1,200 branches across 15 states. Previously, Coluby was the head of Marketing for Checking and Debit at Bank of America where she was responsible for acquiring, deepening and retaining U.S. checking clients.


Coluby earned a MBA in International Management from Thunderbird with a focus on Marketing in Latin America and a Bachelor of Science degree in Applied Economics and Business Management from Cornell University. She is also certified for Six Sigma Black Belt & Lean. She has lived in Taiwan, Chile, Mexico, Spain and Puerto Rico and speaks Spanish, Portuguese and Mandarin Chinese.



Erica Martin


CEO, VantageOne Software




Erica Martin is the CEO of VantageOne Software, a woman-owned business certified by WBENC providing on-demand software engineering services to a variety of industries and government sectors since 1996. She has held the role of CEO since 2009, and has fostered a culture among her staff where respect, integrity, passion and the desire to innovate are valued. She is passionate about creating digital technology solutions that transform organizations overall success.


Martin is integral in the company's strategy, team development and customer acquisition activities. Under her leadership, VantageOne has doubled its software application revenue and clients. During her tenure, VantageOne Software was recognized as a Lake/Geauga County Fast Track 50 winner in 2012.


Martin has a history of embracing diversity and creating a culture built around inclusivity, especially for women in the STEM field. Prior to working at VantageOne Software, she has been the Executive Director of the Epilepsy Association of Western Ohio, where she has been influential in the organization’s advocacy, awareness and fundraising efforts.


She is active in WBENC’s Ohio River Valley Chapter, the Greater Cleveland Partnership and the Willoughby Western Ohio Chamber of Commerce. She is also a member of Leadership Lake County. Martin also supports the Alliance for Working Together, an organization that promotes careers in manufacturing technology for kids and teens through camps and robot competitions.


Martin received a Bachelor of Science degree in Psychology and Criminal Justice from the University of Minnesota, Moorhead and a Master in Education degree from the University of Dayton.




Brandy Moorhead


Technical Director Global Off-Highway at The Goodyear Tire & Rubber Company



Brandy E. Moorhead is the Director of Product Development – Off Highway at The Goodyear Tire & Rubber Company. She was appointed to this role in August 2018, in which she is accountable for Global Aviation and Off-the-Road (OTR) products, as well as related new technology development. She is also the executive sponsor of Goodyear’s STEM Career Day, which is celebrating its 20-year anniversary in 2019 as a community outreach program, opening doors and inspiring students to pursue STEM careers.


Moorhead joined Goodyear in July of 2001 as a mechanical engineer on the Cross Functional Development Program. This program encompassed a three-position rotation, each one year in length, through manufacturing, tire design and the aviation business units. She returned to RDE&Q focused on developing her core competence as a designer of consumer high performance tires. After her tire design experience, she was appointed as a project leader of the Chrysler and European North America Original Equipment (OE) accounts, responsible for managing a product portfolio and new development projects. In 2009, Moorhead transitioned to functional leadership as a Chief Engineer in Tire Engineering, responsible for a team of 28 associates, developing consumer products and technologies. Strategically, RDE&Q took on an effort to reduce development cycle time by 50 percent, where she was appointed Project Manager for Global Process Development. During this role, she relocated to Luxembourg, continuing her influence on the process, and expanding her network and leadership perspectives.


After her first year in Luxembourg, she was offered an assignment as Manager of New Product Industrialization in EMEA, responsible for the quality and on-time release of 1,500 annual SKUs in EMEA. During this time, she standardized tire industrialization processes and tools in all EMEA facilities. She then returned to Akron, Ohio as the Director of Global Tire & Mold Engineering in 2015, responsible for worldwide tire construction design competency, standards and tire development processes.






Angel Williams


Manager of technology advancement, intellectual property management and compliance for the Research and Development (R&D) department of The Timken Company






Williams was named to her current position in 2014, in which she manages global intellectual property management, portfolio management, external collaborations and library services. She is also responsible departmental metrics, business planning, fiscal management and capital expenditures for R&D.

Prior roles since joining Timken in 2005 include academic and new product lead within R&D, supply chain continuous improvement senior analyst and lean6sigma expert.


Williams has held several leadership roles over the years; 2014-2015 Chair and current advisory member for Timken’s Women’s International Network and is a founding member of Timken’s Multi-Cultural Association of Professionals. She is passionate about STEM-related (Science, Technology, Engineering and Mathematics) youth activities and supported Engineer for a Day, Timken Explorers and other local engineering outreach activities. 


Breakout 3 – Session 8 – “Design Thinking”


Fehmida Kapadia


President, KapaMed Consulting




Customer preferences are rapidly changing and companies have to innovate at a faster pace in order to keep up with customer needs. According to CB Insights, the main reason why new products fail is because they did not address a market need. In order for companies to build products that address market needs, they have to create an ongoing loop of problem definition and feedback with their customer. The Design Thinking methodology puts the customer at the center of the innovation process and allows firms to clearly identify customer needs and build products that solve those needs. In this session, participants will be introduced to Design Thinking and how to incorporate it into their innovation process. Participants will learn how to identify customer problems and develop solutions. Design Thinking can be applied to product and service innovation, business model innovation as well as organizational innovation.


Kapadia has been trained in the Design Thinking Methodology at Stanford University’s She is the President of KapaMed Consulting, through which she supports and coaches businesses in innovation management. She is also an adjunct faculty member at Case Western Reserve University, where she actively uses Design Thinking to create teaching and learning experiences in her classroom.

Kapadia has a background in entrepreneurship, consulting and education. Over the years, she has worked in various roles including innovation management, project management, academic education and research. She brings her experiences from these roles to create well-rounded workshops for her clients. She also serves as a mentor for startup companies through the Jumpstart Burton D. Morgan Mentoring Program and the NSF i-Corps Program.

She earned a Ph.D. in Biochemistry from the Ohio State University and a Masters in Biotechnology Entrepreneurship from Case Western Reserve University.

Breakout 3 – Session 9 – “Build and Execute Your Brand, Value and Worth”

Erica Meyer


CEO and publisher, October Research, LLC






This session will help women learn how to create their own brand, understand the value that the offer an employer and train them on how they can get what they’re worth. Attendees will walk away with tangible take-a-ways learned from a CEO who has not only gone through the process herself in corporate America, but has experienced what it’s like to be on the other side as a small business owner today.


Erica Meyer is CEO and Publisher of October Research, LLC. October Research is dedicated to educating and empowering professionals in the real estate transaction to strengthen their business and enhance their position in the marketplace, ensuring the integrity of home ownership. The company provides education through their five B2B publications, annual conferences, webinars, websites, email newsletters, marketing and advertising services, social media and custom publishing. 

Prior to purchasing October Research in 2011, Meyer worked in the online business unit at Sears Holdings Corporation and spent 10+ years with UPS in sales management, technology, revenue management and marketing.

Meyer is a member of Specialized Information Publishers Association (SIPA), Mortgage Bankers Association (MBA), PR Committee Member of the American Land Title Association (ALTA) and works closely with numerous industry associations. In 2014, Ms. Meyer was recognized as a Women of Influence in Housing by HousingWire Magazine.