Practicum in Ad and PR: Bateman Competition (JMC 41192) | Kent State University

Practicum in Ad and PR: Bateman Competition (JMC 41192)

Under the guidance of Professor Tim Roberts, students in two teams research, develop, implement and evaluate a public relations plan for a national client, and the campaigns often have an intercultural focus. Past campaigns have included increasing discussion and treatment of mental health issues in the local African-American and senior citizen communities, helping Kent State student veterans acclimate to the university environment and improving housing options for low-income residents.