Comm Studies Student Samantha Weisner Discovers Career Path with Internship

Samantha Weisner, a junior organizational and marketing major, used the real-world experience from her internship at Rebecca Adele PR & Events to solidify the path she wanted to take her professional career.

“When I started college, I wasn’t totally sure what I wanted to do career-wise,” Weisner said.

At her internship, Weisner creates social media plans and updates social media accounts for a wide variety of clients, ranging from a company that sells vintage cars to fitness clubs. She is also responsible for writing press releases, managing media responses, writing blog posts relating to the public relations and event planning industry and promoting craft shows.

“The experience from this internship has made me want to work as a publicist and event planner for a non-profit organization working with animals after graduation,” Weisner said. “I love animals and have four rescue pets myself. I’d love to work for an organization whose mission I feel passionately about.”

Weisner says every day at her internship is different, which is what makes it so fun. She describes the work environment as relaxing and enjoys daily breaks filled with Disney Pandora and snuggling with her boss’s pets.

“It’s okay if you don’t know what you want to do with your degree yet, but an internship can be a great way to find out,” Weisner said.

Weisner says she uses the information she’s learned in her communication courses every day at her internship.

“It’s easy to apply communication theories when I’m making decisions on the most effective ways to communicate messages,” Weisner said.

She says she once had a teacher in high school tell her that communication is the foundation of all relationships, and it stuck with her and ultimately helped her chose her major.

“I felt a communication degree would offer me endless possibilities,” Weisner said.

She recently decided at the end of her sophomore year to add a marketing major and feels it complements her communication studies major to broaden career opportunities.

“I’m taking mostly marketing courses this semester along with a visual design class,” Weisner said. “Most of my college career, my studies have been focused on the written and spoken word, so my design class has taught me so much about visual communication to broaden my horizons.”

POSTED: Wednesday, March 2, 2016 - 3:02pm
UPDATED: Monday, March 7, 2016 - 4:25pm
Rachel Gill