Criteria, Performance Expectations, and Academic Unit Procedures Relating to Faculty Excellence Awards | Marketing and Entrepreneurship Handbook | Kent State University

Criteria, Performance Expectations, and Academic Unit Procedures Relating to Faculty Excellence Awards

This document is the approved Performance and Merit Guidelines Manual of the Department of Marketing. It states the criteria and procedures to be used to monitor and evaluate the performance of the Department Faculty. In all matters, the University Register, the Collective Bargaining Agreement, and other University policy documents take precedence over this manual.

  1. Merit Review

                When available, merit salary increments are targeted to those Faculty members who have made truly meritorious contributions to the mission of the Department. In consultation with the FAC, the Department Chairperson recommends merit awards to the Dean of the College of Business. The criteria and procedures to be used for merit evaluations are described in the Performance and Merit Guidelines Manual. The FAC, in consultation with the Chairperson, has the responsibility for setting the Proportion of Merit Reward, which is to be allocated to each Evaluation Category in keeping with guidelines provided by the Collective Bargaining Agreement and the administration.

     

                The members of the Marketing Department subscribe to the philosophy that, in order to achieve its mission, Faculty members must achieve acceptable standards in scholarship, teaching, and service, and excel in either scholarship or teaching. This section sets forth the procedures to be used to measure the level of performance of the individual Faculty member and to allocate merit increases as rewards for that performance.

     

                The philosophy of the Department regarding merit is summed up in a memo from James P. Louis, Associate Vice President for Academic and Student Affairs, dated February 7, 1991, concerning CBU Faculty Salary Distribution Guidelines and Procedures. Dr. Louis notes that there are gradations in the levels of achievement among Faculty and these should be reflected in merit recommendations. Within a category, the most meritorious Faculty should be awarded appropriately. Thus, a recommendation whereby either the maximum number of Faculty all receive the minimum amount of merit available, or a very few Faculty all receive undifferentiated maximum awards is inappropriate and destructive of the purposes of a merit system that is supplemental to a standard increment for all continuing Faculty. The merit portion of the pay raise is designed to recognize and reward varying levels of meritorious achievement.

     

                Consistent with University policy, in order to be considered for merit, a Faculty member must meet the minimum threshold, set by the Department Chairperson in consultation with the FAC, in both scholarship and teaching. Special consideration will be given to new Faculty members, who may not have been in the Department during the entire period under review.

     

     

     

     

     

    1.         Scholarly Activity Evaluations

     

    Evaluations of scholarly activity consider both the placement and the quality of the Faculty member's published research. These are assessed using the FAC/Administrative Evaluation of Faculty Scholarly Activity (sample follows) along with the journal and conference proceedings rankings that follow. Should there be a request for re-evaluation, a sample form for this purpose follows.

     

                Each Faculty member should complete the FAC/Administrative Evaluation of Faculty Scholarly Activity for each article accepted for publication (or which has been published) during the merit review period. Each publication may be counted only once toward merit, so if a publication is counted during a review period when it has been accepted for publication, it may not be counted again during a future period after it has been published. If a Faculty member wishes to appeal the ranking of a particular journal or request re-evaluation of a particular article, the FAC will be given the task of evaluating it. In the majority of cases, the points assigned to an article based on the ranking system will accurately reflect the article's contribution for the purposes of the Faculty member's evaluation. In rare cases, there may be evidence that the article's quality or the author's contribution is such that the merit should clearly be adjusted upward or downward. However, this adjustment should be the exception rather than the rule. Note that rankings of journals and conference proceedings should be reviewed annually, and updated as necessary, by the FAC. A faculty member who wishes to change the ranking of a journal should prepare materials supporting the change. These should be disseminated to the FAC, prior to the meeting in which the proposed change will be discussed.

     

    1. Scale for Evaluating Scholarly Publications

     

    The scale for evaluating Marketing journals reflects four “tiers,” or prestige levels, of publications. While the Department would prefer to have its Faculty publish in Marketing journals, high-quality journals in other areas of business are also recognized. A complete list is provided for Marketing journals, and it is followed by examples for other areas.

     

    Tier 1 (Class A) – Best journals in Marketing                                                       60 points

     

                International Journal of Research in Marketing

                Journal of Consumer Research

                Journal of Marketing

                Journal of Marketing Research

                Journal of Retailing

                Journal of the Academy of Marketing Science

                Marketing Science

     

     

    Tier 2 (Class B) – Respected journals in Marketing                                             20 points

     

    Advances in International Marketing

    European Journal of Marketing

    Industrial Marketing Management

    International Journal of Electronic Commerce

    Journal of Advertising

    Journal of Advertising Research

    Journal of Business to Business Marketing

    Journal of Consumer Psychology

    Journal of Current Issues & Research in Advertising

    Journal of Euromarketing

    Journal of Global Marketing

    Journal of Interactive Marketing

    Journal of International Marketing

    Journal of Macromarketing

    Journal of Marketing Education

    Journal of Marketing Management (UK)

    Journal of Personal Selling & Sales Management

    Journal of Product Innovation Management

    Journal of Public Policy & Marketing

    Journal of Service Research

    Journal of Services Marketing

    Journal of the Market Research Society

    Marketing Letters

    Marketing Theory

    Psychology and Marketing

     

    Tier 3 (Class C) – Developing journals in Marketing                                           10 points

     

    Academy of Marketing Science Review (online)

    Academy of Marketing Studies Journal

    Advances in Business Marketing & Purchasing

    Asian Journal of Marketing

    Australasian Marketing Journal

    Asia Pacific Journal of Marketing & Logistics

    Health Marketing Quarterly

    Indian Journal of Marketing

    Industrial Marketing & Management Journal

    Interactive Marketing

    International Journal of Advertising

    International Journal of Bank Marketing

    International Journal of Electronic Markets

    International Journal of Internet Marketing and Advertising

    International Journal of Retail & Distribution Management

    Tier 3 (Class C) – Developing journals in Marketing, continued                        10 points

     

    International Journal of Retailing

    International Marketing Review

    Journal of Brand Management

    Journal of Business & Industrial Marketing

    Journal of Consumer Affairs

    Journal of Consumer Marketing

    Journal of Database Marketing

    Journal of Direct Marketing

    Journal of Electronic Commerce Research

    Journal of Fashion Marketing

    Journal of Financial Services Marketing

    Journal of Food Products Marketing

    Journal of Health Care Marketing

    Journal of Hospital Marketing

    Journal of Hospitality & Leisure Marketing

    Journal of International Consumer Marketing

    Journal of International Food & Agribusiness Marketing

    Journal of International Marketing & Marketing Research

    Journal of Internet Commerce

    Journal of Market-Focused Management

    Journal of Marketing Channels

    Journal of Marketing Communications

    Journal of Marketing for Higher Education

    Journal of Marketing Management (US)

    Journal of Marketing Practice

    Journal of Marketing Theory & Practice

    Journal of Ministry Marketing & Management

    Journal of NonProfit & Public Sector Marketing

    Journal of NonProfit & Voluntary Sector Marketing

    Journal of Pharmaceutical Marketing & Management

    Journal of Product & Brand Management

    Journal of Professional Services Marketing

    Journal of Promotion Management

    Journal of Relationship Marketing

    Journal of Restaurant & Foodservice Marketing

    Journal of Retailing & Consumer Services

    Journal of Segmentation in Marketing

    Journal of Strategic Marketing

    Journal of Travel & Tourism Marketing

    Journal of Vacation Marketing

    Marketing Education Review

    Marketing Health Services

    Marketing Intelligence & Planning

    Tier 3 (Class C) – Developing journals in Marketing, continued                        10 points

     

    Marketing Management

    Marketing Theory & Applications

    Qualitative Market Research

    Quarterly Journal of Electronic Commerce

    Research in Consumer Behavior

    Services Marketing Quarterly

    Sport Marketing Quarterly

     

    Tier 4 (Class D) – National Proceedings in Marketing                                         5 points

     

                Academy of Marketing Science Conference Proceedings

    Advances in Consumer Research Proceedings           

                AMA Summer Educators' Conference Proceedings

                AMA Winter Educators' Conference Proceedings

     

     

    SAMPLE RANKINGS IN OTHER FIELDS OF BUSINESS

     

    Tier 1 (Class A) – Best journals in other fields of business – examples               60 points

     

    Academy of Management Journal

    Academy of Management Review

    Administrative Science Quarterly

    American Economic Review

    American Sociological Review

    Econometrica

    Harvard Business Review

    Journal of Business

    Journal of Business & Economic Statistics

    Journal of International Business Studies

    MIS Quarterly

    Operations Research

    RAND Journal of Economics

    Strategic Management Journal

     

    Tier 2 (Class B) – Respected journals in other fields of business – examples     20 points

     

    California Management Review

    Decision Sciences

    Entrepreneurship Theory and Practice

    Interfaces

    International Journal of Forecasting

    International Journal of Service Industries Management

    Tier 2 (Class B) – Respected journals in other fields of business–examples (cont.) 20 points

     

    Journal of Applied Psychology

    Journal of Business Research

    Journal of Economic Psychology

    Journal of Forecasting

    Journal of Industrial Economics

    Journal of Personality & Social Psychology

    Journal of World Business

    Long Range Planning

    Management Science

    Service Industries Journal

    Sloan Management Review

    Technological Forecasting & Social Change

     

    Tier 3 (Class C) – Developing journals in other fields of business – examples   10 points

     

    American Demographics

    Business Horizons

    Cornell Hotel & Restaurant Administration Quarterly

    International Journal of Physical Distribution & Logistics Management

    Journal of Applied Business Research

    Journal of Business Communication

    Journal of Business Ethics

    Journal of Business Forecasting

    Journal of Business Logistics

    Journal of Business Venturing

    Journal of Economics and Business

    Journal of Leisure Research

    Journal of Supply Chain Management

    Journal of Small Business Management

    Journal of Travel Research

    Managerial and Decision Economics

    Public Opinion Quarterly

    Quarterly Review of Economics & Business

    Social Psychological Quarterly

     

    Tier 4 (Class D) – National Proceedings in other fields of business - examples    5 points

     

                Academy of International Business Proceedings

                Decision Sciences Institute Proceedings

                INFORMS Conference Proceedings

     

     

     

    1. Evaluating Research Support Activities

    Contribution           

    General Description

    Example

     

     

    High Level

     

     

     

    High Level Grant w/

      Direct Dept Benefits

    Editorship of a National Publication     

     

     

    Grant over $5,000    

     

    Editor for a marketing journal or AMA Proceedings

     

     

    Medium Level

     

     

     

     

     

     

     

     

     

    Low Level

     

     

     

     

     

     

     

     

    Medium Level Grant w/

      Direct Dept. Benefits

    Significant Involvement

      with a National

      Publication

    Significant Involvement

      with a National

      Conference

     

     

    Low Level Grant-

      Direct Dept. Benefits

    Significant Involvement with   Regional Publication

    Significant Involvement with   Regional Conference

     

     

     

     

     

     

    Grant over $2,000

     

    Editorial Board of a major marketing journal

     

    Track Chairperson at National AMA Conference

     

     

     

    Grant under $2000

     

    Editorial Board of any marketing journal

    Track Chairperson at Society for Marketing Advances

     

     

    2.         Teaching Performance

     

                A Faculty member's teaching performance is presently measured using information from the Kent State University Student Evaluation of Instruction forms. Specifically, two items from the Student Evaluation of Instruction form (DP-011 3/89) have been selected to use to evaluate teaching performance. These items are (20) Overall instructor's teaching, and (21) Overall course.  However, the standard evaluation form is under review by the University, and if it changes, other suitable items will be selected by the FAC. Student responses to the selected items will be used to complete the Student Evaluation of Teaching Performance (sample follows).

     

                The FAC will also consider alternative measures of teaching effectiveness, in addition to the course evaluations. Faculty who wish to have additional information evaluated for merit purposes may summarize in a memo to the FAC such contributions as:

    • comparison of course content to the content specified by the Basic Data Sheet
    • number of new course preparations over a merit period
    • number of different courses taught
    • size of sections taught
    • involvement in teaching development programs
    • design of custom course materials
    • mentoring of new teachers in a particular course
    • teaching awards or other recognition.

     

    3.         Evaluation of Service Activities

     

                The mission of the Department is enhanced by Faculty who engage in research support activities. Such effort is documented using the Request for FAC/Administrative Evaluation of Faculty Research Support and Service Activities form (sample follows). The Faculty member lists and describes all relevant activities on the form, and the Chairperson evaluates each activity using the Evaluation of Research Support Activities (sample follows). If there is disagreement between the Chairperson’s and the Faculty member's assessment of the activity, the FAC is asked to evaluate the activity.

     

                The mission of the Department cannot be performed without Faculty providing a broad range of other service activities. Each Faculty member uses the Request for FAC/Administrative Evaluation of Faculty Research Support and Service Activities form (sample follows) to list and describe service activities, and the Chairperson evaluates each activity using the Evaluation of Other Service Activities (sample follows). If there is disagreement between the Chairperson’s and the Faculty member's assessment of the activity, the FAC is asked to evaluate the activity.

     

    1. Evaluating Other Service Activities

     

    Contribution

     

    High Level

     

     

     

     

     

     

     

     

     

     

     

     

     

    Medium Level

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Low Level

     

     

     

     

     

     

    Description

     

    Chairperson for:

      a) A University, College, or University Committee

      b) A Professional or Public Service Organization

     

    Faculty Advisor to a Student Organization

     

     

     

     

     

     

    Member of:

      a) A University, College, or University Committee

      b) A Professional or Public Service Organization

     

    Faculty Advisor to a Student Organization

     

     

     

     

    Speaking engagements

     

     

     

     

    Informal Student Advising, Informal Public Speaking, Attendance at Professional Meetings

     

     

     

     

    Criteria/Example

     

    High Level of Identifiable Accomplishments and Personal/Departmental Recognition and Visibility

     

     

    High Level of Active Involvement as Evidenced by Regular/Frequent Meetings/Activities and Extensive Time/Work Commitments

     

     

    Moderate Level of Identifiable Accomplishments and Personal/Departmental Recognition and Visibility

     

    Moderate Level of Active Involvement as Evidence by Frequent Meetings/Activities and Substantial Time/Work Commitments

     

    Moderate Level to High Level of Visibility for the Department

     

     

    Service Activities and Other Involvement Requiring a Minimal Amount of Time and Effort

                                    

     

     


     

  2. Calculation of Recommended Merit Salary Increase

                The Department Chair uses the information described above to calculate recommended merit salary increases for each Department Faculty member. Each member of the FAC receives a summary report indicating suggested increases for all members of the Faculty, broken down into two categories: (1) scholarly activities and (2) teaching and service activities. The FAC will then discuss the proposed merit increases and advise the Department Chair accordingly.

               The Chairperson should also inform the FAC of the overall dollar amount of the Department’s merit raise pool, and the amount to be allocated to each category. (University guidelines historically have indicated that 50% of the total is to be allocated to meritorious scholarship and 50% to meritorious teaching and service.) This total is divided by the number of Faculty members, to calculate the average merit dollars available for each Faculty member before considering individual contributions in each category. The average amount is modified by the ratio of the Faculty member's overall mean category evaluation to the Department mean, to establish the recommended merit pay raise.