Programmatic Objectives

At the Ph.D. level, our objective is to enable students: (1) to acquire knowledge and expertise in a specialized area of marketing, (2) to develop the conceptual and methodological skills required for conducting original research, and (3) to prepare to teach marketing at the undergraduate and graduate levels. This is accomplished through advanced coursework and apprenticeship with graduate Faculty.

            At the MBA level, our objective is to aid students in the development of an executive perspective and to bring about an appreciation of the importance and usefulness of marketing to an organization's success in the context of a cross-functional perspective.

            At the undergraduate level, our objective is to prepare students to compete successfully in the marketplace with the necessary managerial skills to function as productive members of the workforce.

            We recruit, train, and develop Faculty and students in manners appropriate to this perspective.