Fashion Merchandising and Design Faculty Receive Honors at 2019 ITAA Awards
Every year, the Kent State University Fashion School holds a large presence at the International Textile and Apparel Association (ITAA) awards, and 2019 conference was no different.
The annual event was held in Las Vegas, providing a fun and playful backdrop for this year’s competition which took place at the end of October.
The event was attended by more than 12 fashion school faculty, who participated in lectures and displayed their designs and research to other fashion industry scholars.
Last year, the event was held in Cleveland and co-chaired by fashion professors, Dr. Kim Hahn and Linda Ohrn-McDaniel, who both served on the board for this year’s event.
Fashion School assistant professor, Dr. Gargi Bhaduri received a 2019 ITAA Scholarship Award for Research and Teaching for her paper of distinction in the merchandising/retailing II marketing track for her paper, “Do I Know You? Impact of Consumers' Brand Schema and Brand Familiarity on Brand Affect and Attitude for Pro-Environmental Messages.” Dr. Bhaduri also collaborated with colleagues from Kyun Hee University and the University of Missouri for the paper, “What to Say and What to Do: Determinants of Corporate Hypocrisy and Its Negative Consequence for Customer Retention Intentions,” and received a Scholarship Award for Research and Teaching in the sustainability/social responsibility track.
Assistant Professor, Chanjuan Chen, received two creative design awards in the professional category. She took home the ATEXINC Award for Excellence in Marketable Textile Design - Professional for her design with Kyung-Hee Choi of Hansung University titled, “Lenticular Flow.” Chen also received the Claire Shaeffer Award for Outstanding Marketable Design – Professional for her design, Transformable Blossom.
ITAA is a professional, educational association composed of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education. ITAA welcomes professionals employed in those fields who wish to join with members of the Association in the pursuit of knowledge, interchange of ideas, and dissemination of knowledge through meetings, special events, and publications.
The International Textile and Apparel Association promotes the discovery, dissemination, and application of knowledge and is a primary resource for its members in strengthening leadership and service to society.
The 2020 ITAA Awards are scheduled to take place in Denver, Colorado, November 18 – 21. For more information, visit http://itaaonline.org