Merchandising Student Creates Viral Video Sensation

Fashion Merchandising student Isaiah Barnett poses while at RTA internship


While working as a marketing intern for the Cleveland Reginal Transit Authority (RTA), senior fashion merchandising student, Isaiah Barnett, created a viral video featuring RTA police officers singing along to Justin Timberlake’s hit song “Can’t Stop the Feeling” in various locations around Cleveland. 


The four-minute video features popular locations across the city that are accessible via the RTA such as the West Side Market, the Rock and Roll Hall of Fame, Progressive Field, First Energy Stadium and more. The lip sync challenge video has since been featured on local news channels such as Fox 8 Cleveland and Channel 19 News and was even picked up by local radio channel 96.5 Kiss FM (Kiss Cleveland) and featured on their iHeartRADIO webpage. 


Bartlett is thrilled with the positive response to the video and enjoyed showing the positive side to public transit. “There is so much room for personal and professional growth within the company and I’m honored to have the chance to aid in humanizing the company and showing the positive aspects to using public transit and the RTA.” 


View the video below!



POSTED: Sunday, September 30, 2018 06:45 PM
UPDATED: Saturday, December 03, 2022 01:02 AM