Merchandising Student Launches New Online Business
Like many fashion students, senior merchandiser Taylor West loves to explore fun and creative ideas.
West recently started IVE Boutique (pronounced like Ivy), an online shop geared towards stylish, edgy women, who love to express themselves through fashion and accessories.
West, who minors in marketing, came up with the idea to create an online boutique while studying-away at the School’s NYC Studio location during the spring of 2018. “During my time there, I had plenty of time to think and explore new ideas. That's where an online boutique came into play,” said West.
IVE is named after the three most influential women in West’s life. “My aunt, [I]saphine, my grandmother, [V]eronica and my mother, [E]bonee. They've inspired me so much my whole life, so I wanted to create a brand in their honor,” expressed West.
The online boutique is currently up and running and accepting orders for the holidays. To view the collection and learn more about IVE, please visit the store’s website.