BUS 30234 International Business

Course Name: BUS 30234 International Business

Description: This course provides an introduction to different environments, theories and practices of international business. This course is designed for all students interested in international business, regardless of their principal academic discipline. Topics covered include globalization; international companies; sustainability; the impact and importance of culture; economic, financial, social, political environments; global strategies and structures; international marketing and entry modes. In order to facilitate these goals, students are expected to prepare, present their views, and actively participate in classroom discussions. The course provides a broad survey of the theoretical and practical aspects of management practice in Europe, introducing you the major financial, economic and socio – economic, physical, socio – cultural political, labor, competitive and distributive forces that characterize business in Europe. The course will help you to develop an increased awareness of the differences between European and North American business practices, and a better grasp of the impact of differences in business practices on the conduct of business internationally. The emphasis in this course is both on understanding and applying one’s knowledge of different management practices, using national cultures as an aid to understanding the evolution of various management practices.
We begin by analyzing the international business environment that connects the phenomenon of globalization with the national and cultural differences that characterize the countries in this economy. Next we will analyze, how to first define a strategy to enter foreign markets, select then a global company structure, and define a global marketing and pricing strategies. We will delve into some strategic and functional issues that characterize the management of organizations in the global marketplace.

Credit Hours: 3

Prerequisites: Micro and Macro Economics

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