MKTG 45060 International Marketing
Course Name: MKTG 45060 International Marketing
Description: The course provides a comprehensive overview of international marketing issues characterizing international companies in foreign markets. It will introduce students to the international markets and the principles underlying the development and implementation of marketing strategies across and within foreign countries. Topics include: political, cultural, and legal environmental changes as new competitive challenges for companies involved in international businesses, international marketing strategies (domestic market expansion, multi-domestic marketing, and global marketing), multicultural marketing researches, international segmentation and competitive positioning, and international marketing mix in terms of product, distribution, communication and price decisions. During lessons the students are expected to prepare, present their views, and actively participate in classroom. In order to facilitate their participation, lessons include discussions of cases and the viewing of videos on international marketing experiences. The course is designed to stimulate curiosity about international marketing practices of companies, which seek global market opportunities and to raise the student's consciousness about the importance of an international marketing perspective in the international business management.
Credit Hours: 3
Prerequisites: Principles of Marketing or Fundamentals of Marketing Technology or Consumer Behavior