“Using Experiments to Improve Visitor Experience": If you’re heading to the American Alliance of Museums conference in St. Louis next week, check out this presentation by iSchool Associate Professor Kiersten F. Latham, Ph.D., and research collaborators (Andrew Pekarik, Smithsonian Institution; James Schreiber, Duquesne University; and Jean Francois Leger, Canadian Museum of History) -- Wednesday, May 10, at 11:15 a.m. The presentation addresses the IPOP theory as applied in the MuseLab’s recent “Mona Lisa X4” exhibit.